Compare top analytics platforms for web, product, and marketing data. Find the best analytics software by features and pricing.
78 tools
Tools in Analytics
goatcounter — GoatCounter is an open-source, privacy-friendly web analytics tool that tracks page views without cookies or personal data, available hosted or self-hosted.
matomo — Matomo is an open-source, privacy-focused web analytics platform, formerly known as Piwik, that gives businesses 100 percent ownership of their visitor data.
metabase — Metabase is an open-source business intelligence platform that lets teams explore data, build dashboards and share insights without needing to write SQL.
plausible — Plausible Analytics is an open-source, privacy-friendly, cookieless web analytics platform founded in Estonia in 2018, offering a lightweight alternative to Google Analytics without tracking personal data.
posthog — PostHog is an open-source product analytics platform combining event analytics, session replay, feature flags, A/B testing and surveys in one suite, aimed at engineering-led product teams.
Countly — Countly is a first-party product analytics and customer engagement platform offering web, mobile, and desktop analytics with a strong focus on data privacy.
umami — umami is an open-source, privacy-focused web analytics platform that can be self-hosted for free or used as a hosted cloud service, positioned as a lightweight Google Analytics alternative.
Aptabase — Aptabase is an open-source, privacy-first analytics platform for mobile, desktop, and web apps that tracks events without cookies or personal identifiers.
ProfitWell — Free subscription analytics tool that automatically calculates MRR, ARR, churn, and other SaaS metrics, now offered as ProfitWell Metrics inside Paddle's billing and payments platform.
Google Analytics — Google Analytics (GA4) is Google's free, event-based web and app analytics platform for tracking traffic, conversions, and user behavior, with an enterprise tier called Analytics 360.
Similarweb — Publicly traded (NYSE: SMWB) digital intelligence platform providing web traffic analytics, market research and competitive benchmarking.
Hotjar — Hotjar is a behavior analytics platform offering heatmaps, session recordings, and surveys to understand website user behavior.
Microsoft Clarity — A completely free website analytics tool from Microsoft that shows how visitors behave on a site through heatmaps, session recordings, and AI-powered insights.
Heap — Heap is a digital analytics platform that automatically captures every user interaction on web and mobile products, letting teams analyze behavior retroactively without manually instrumenting events.
Supermetrics — Supermetrics is a marketing intelligence and data pipeline platform that automatically pulls data from more than 150 marketing, sales, and ad platforms into spreadsheets, BI tools, and data warehouses.
Looker Studio — Google's free data visualization and reporting tool, formerly Google Data Studio and later renamed back to Data Studio in 2026.
RevenueCat — Backend-as-a-service platform that unifies in-app purchase and subscription management across iOS, Android, and the web for mobile app developers.
ChartMogul — ChartMogul is a subscription analytics platform that unifies billing data from Stripe, Chargebee, and other systems to automatically calculate MRR, churn, and SaaS metrics.
Baremetrics — Baremetrics is a subscription analytics and revenue metrics platform that tracks MRR, churn, and financial KPIs for SaaS and subscription businesses.
Maxio — Maxio is a subscription billing and financial operations platform for B2B SaaS companies, formed from the 2022 merger of Chargify and SaaSOptics.
Pendo — Pendo is a product experience platform that combines product analytics, in-app guides, session replay and user feedback tools to help SaaS teams understand and improve how customers use their software.
Userpilot — Userpilot is a code-free product growth platform that lets SaaS teams build in-app onboarding flows, tooltips, checklists, and surveys while tracking feature adoption through built-in product analytics.
Appcues — Appcues is a no-code platform for building in-app product tours, walkthroughs, surveys, and onboarding flows that help product teams drive user activation and engagement.
Chameleon — Chameleon is a no-code digital adoption platform for building in-app product tours, tooltips, banners, and surveys to drive user onboarding and engagement.
Product Fruits — Product Fruits is a no-code digital adoption platform that lets teams build in-app product tours, onboarding checklists, tooltips, and user feedback flows without writing code.
UserGuiding — UserGuiding is a no-code product adoption platform for building in-app onboarding tours, tooltips, checklists, and self-service support content without developer help.
WalkMe — WalkMe is an enterprise digital adoption platform (DAP) that provides in-app guidance, walkthroughs, and analytics to help employees learn and use business software, now owned by SAP.
Whatfix — Whatfix is an enterprise digital adoption platform that layers in-app guidance, simulated training, and usage analytics onto web, desktop, and mobile applications to speed up onboarding and cut support tickets.
Apty — Apty is an AI-powered Digital Adoption Platform that delivers in-app guidance and workflow analytics to boost user adoption of enterprise apps like Salesforce and Workday.
LogSnag — Real-time event tracking tool that sends instant product and business notifications to Slack, Discord, and mobile devices.
Pirsch — Pirsch is a privacy-friendly, cookieless website analytics platform that gives businesses GDPR-compliant traffic and conversion insights without cookie-consent banners, built as an alternative to Google Analytics.
Fathom Analytics — Fathom Analytics is a privacy-first, cookieless website analytics platform that gives businesses simple, GDPR-compliant traffic insights without tracking personal data or requiring a cookie consent banner.
Simple Analytics — Simple Analytics is a privacy-first, cookieless web analytics platform from Amsterdam that gives site owners clear traffic insights without tracking, profiling, or storing personal data about visitors.
Cabin — Cabin is a lightweight, privacy-first, cookieless web analytics tool that tracks visitors without cookies, IP storage, or fingerprinting.
Statsig — Statsig is a product development platform combining feature flags, A/B testing and experimentation, and product analytics in a single system built for engineering-led growth.
GrowthBook — GrowthBook is an open source feature flagging, A/B testing, and product analytics platform that connects directly to a company's existing data warehouse.
Lucky Orange — Lucky Orange is a website heatmap, session recording, and conversion analytics tool that helps teams see and fix visitor drop-off.
UXCam — UXCam is a mobile app analytics platform that captures session recordings, heatmaps, and user journeys to help product teams diagnose UX friction and crashes in iOS and Android apps.
Contentsquare — Contentsquare offers heatmaps, session replay, and AI-driven experience analytics for enterprise UX, product, and marketing teams optimizing websites and apps.
Glassbox — Glassbox is an enterprise digital experience analytics platform offering session replay, customer journey analytics, and AI-powered fraud and struggle detection, built primarily for regulated industries like banking and insurance.
Quantum Metric — Enterprise digital experience analytics and continuous product design platform combining session replay, journey analytics, and AI-driven insight generation to help product, UX, and engineering teams find and fix friction in web and mobile experiences.
GoAccess — GoAccess is a free, open-source, real-time web log analyzer that runs in a terminal or browser to turn Apache, Nginx and cloud server logs into interactive statistics.
Open Web Analytics — Open Web Analytics (OWA) is a free, open-source, self-hosted web analytics platform created by Peter Adams that tracks visitors, pageviews, e-commerce transactions, and custom events while keeping full ownership of the data.
Ackee — Ackee is a self-hosted, open-source website analytics tool built on Node.js and MongoDB that tracks traffic without cookies or personal data.
Counter — Counter (counter.dev) is a minimalist, privacy-first web analytics tool that tracks unique visitors and referrers without cookies, logging, or IP fingerprinting.
GrowthLoop — GrowthLoop is a composable customer data platform that activates audiences, journeys, and AI-driven marketing campaigns directly from a company's cloud data warehouse.
AWStats — AWStats is a free, open-source log file analyzer that generates detailed traffic and usage statistics for web, streaming, FTP, and mail servers.
Countly Community Edition — Countly Community Edition is the free, open-source, self-hosted version of the Countly product analytics platform, licensed under a modified AGPL-3.0.
d8a.tech — d8a is an open-source, warehouse-native web analytics platform compatible with GA4 and Matomo tracking protocols, letting teams own their clickstream data.
Daily Stars Explorer — Daily Stars Explorer is a free, open-source tool that shows the full daily and hourly GitHub star history of any repository, beyond GitHub's 40k-star limit.
HitKeep — Open-source, privacy-first web analytics platform with cookie-free tracking, funnels and ecommerce reporting, self-hosted or cloud.
Litlyx — Cookieless, GDPR-compliant, open-source web analytics platform from Italy offering an AI-powered, self-hostable alternative to Google Analytics. Not related to Litify.
Liwan — Lightweight, self-hosted, privacy-friendly web analytics tool written in Rust that runs as a single binary with no database required.
Medama Analytics — Medama Analytics is a free, open-source, self-hostable website analytics platform that tracks visitors without cookies or IP addresses using a tracker script under 1KB.
Offen — Offen is an open-source, privacy-first web analytics tool that collects usage data only with visitor consent and gives both site owners and visitors transparent access to the same data.
Prisme Analytics — Prisme Analytics is a privacy-friendly, cookieless web analytics tool built on Grafana and ClickHouse, available as free self-hosted open-source software under AGPL-3.0 or as a paid hosted cloud service.
Rybbit — An open-source, cookieless web analytics platform positioned as a simpler, privacy-friendly alternative to Google Analytics, available as a hosted service or self-hosted deployment.
Shaper — Shaper is the company behind Shaper Origin, a handheld CNC router, and its companion software Shaper Studio and Shaper Hub, which let makers design, plan, and cut precise woodworking and fabrication projects.
Superset — Apache Superset is a free, open-source data exploration and visualization platform for building dashboards and charts on top of virtually any SQL-speaking database.
Swetrix — Swetrix is an open-source, privacy-first web analytics and product analytics platform that offers a cookieless alternative to Google Analytics, with error tracking, session replays, and A/B testing.
Vince — Vince is a free, open-source, self-hosted web analytics platform offering a privacy-friendly, cookie-free alternative to Google Analytics in a single lightweight binary.
Airware — Airware was a commercial drone software and hardware company founded in 2011 that built an enterprise aerial data platform before shutting down in September 2018 after raising and spending 118 million dollars in venture funding.
App Annie — App Annie was a pioneering mobile app analytics and market intelligence platform founded in 2010; it rebranded to data.ai around 2021 to 2022, and data.ai was itself acquired by Sensor Tower in March 2024, so the App Annie name now redirects into Sensor Tower's product line.
AppFit — AppFit is a lightweight product and app metrics platform that surfaces key performance data alongside a Product Journal, helping small teams see how releases and changes impact their numbers.
Birst — Birst is a cloud business intelligence and analytics platform originally founded in 2004; Infor acquired it in 2017, and it now operates as Infor Birst, a product line inside Infor's suite rather than a standalone company.
Clicky — Clicky, at getclicky.com, is a real-time web analytics platform built by Roxr Software as a privacy-conscious alternative to Google Analytics. Founded in 2006 and based in Portland, Oregon, Clicky provides live visitor tracking, visitor-level session views, heatmaps, and uptime monitoring through a simple dashboard, with a free tier and affordable paid Pro plans.
Dwh.dev — Data lineage platform purpose-built for Snowflake, giving data teams column-level visibility into pipeline dependencies, schema changes, and downstream impact.
getinsights.io — Insights (getinsights.io) is a privacy-focused, cookie-free web and product analytics platform for developers, offering page view tracking and custom event tracking without collecting personal data.
Gizmo Analytics — Gizmo Analytics is a privacy-focused, cookieless web analytics platform aimed at developers and small teams managing multiple websites.
6sense — A B2B revenue intelligence platform that uses intent data and predictive AI to identify in-market accounts and orchestrate marketing and sales outreach across channels.
AB Tasty — An enterprise digital experience optimization platform for A/B testing, personalization, and feature management, founded in Paris and now merging with Wingify's VWO into a combined experimentation company.
Chartbeat — Chartbeat is a real-time content analytics platform built for publishers and media companies, showing editors and audience-development teams what readers are doing on their site or app as it happens. It tracks concurrent visitors, engaged time, scroll depth, and traffic sources by article in real time, plus historical reporting, and is used by thousands of newsrooms worldwide to guide editorial and homepage decisions.
Dreamdata — Dreamdata is a B2B revenue attribution and activation platform that unifies CRM, marketing, ad, and product data to show which touchpoints drive pipeline and revenue.
Eppo — Warehouse-native experimentation platform for A/B testing, feature flags, and metric analysis; acquired by Datadog in 2025 and now sold as Datadog Experiments.
Funnel — Funnel is a marketing data platform that connects 600+ advertising and marketing data sources, centralizes the data, and turns it into reports and dashboards for marketing teams.
Hex — Hex is an AI-powered analytics platform that lets data teams write SQL, Python, and R in collaborative notebooks, build interactive data apps, and get natural-language answers grounded in their data.
HockeyStack — HockeyStack is a B2B revenue data intelligence platform that unifies marketing, sales, and product data to power multi-touch attribution, buyer journey analytics, and full-funnel go-to-market reporting.
Improvado — Improvado is an AI-powered marketing operations platform that unifies data from over 1,000 marketing sources into a single model for reporting, analysis, and budget optimization.