HockeyStack Review, Pricing & Features

HockeyStack unifies marketing, sales, and product data for B2B revenue attribution and buyer journey analytics. Pricing is quote-based.

Category
Analytics
Pricing
Contact for pricing
Verified
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Last updated
July 20, 2026
Founded
2021
Headquarters
San Francisco, California, USA
Web AppAPIAI

What Is HockeyStack?

HockeyStack is a revenue data intelligence platform built for B2B go-to-market teams. Founded in 2021 and based in San Francisco, the company connects data from a company's CRM, marketing automation platform, ad channels, website, and sales tools into a single view of the buyer journey.

Rather than relying on last-touch attribution or manual spreadsheet reporting, HockeyStack aggregates account and contact-level interactions across the funnel so marketing, sales, and operations teams can see which campaigns and touchpoints actually influence pipeline and revenue.

Key Features

The platform's core is multi-touch attribution, letting teams compare different attribution models side by side to understand which channels and content are driving deals. Lift and incrementality reports go a step further, measuring the actual impact of specific campaigns on conversion rates rather than just correlating activity with outcomes.

HockeyStack also includes cookieless tracking for anonymous visitor journeys, no-code custom dashboards and reports, the ability to sync attribution data back into CRM and ad platforms, and AI agents that generate forward-looking recommendations for go-to-market teams.

HockeyStack Pricing

HockeyStack does not publish its pricing publicly. Prospective customers request a demo or live preview, after which the company provides a quote based on data volume, tracked users, and feature tier.

Third-party pricing research and marketplaces have reported typical entry pricing in the low thousands of dollars per month, with median annual contract values reported around $28,000 per year, though actual costs depend on the specific deployment.

Key Features

Pros & Cons

Pros

  • Combines marketing, sales, and product data into one attribution view
  • Backed by well-known investors (Bessemer, Y Combinator) with over $22M raised
  • No-code dashboards reduce dependency on data teams
  • Cookieless tracking approach
  • AI-driven recommendations layered on top of raw attribution data

Cons

  • Pricing is not published and requires a sales conversation
  • Third-party estimates suggest a relatively high price point for smaller teams
  • Best suited to companies with existing CRM/marketing stack maturity
  • Implementation requires integrating multiple data sources

Frequently Asked Questions

How much does HockeyStack cost?

HockeyStack does not publish pricing. Prospective customers must request a demo and receive a custom quote based on data volume and features needed.

When was HockeyStack founded?

HockeyStack was founded in 2021 and is headquartered in San Francisco, California.

What data sources does HockeyStack connect to?

It connects to CRMs, marketing automation platforms, ad platforms, websites, and other go-to-market tools to build a unified buyer journey.

Does HockeyStack require cookies for tracking?

No, HockeyStack uses cookieless tracking to capture anonymous visitor interactions as part of the buyer journey.

Who is HockeyStack designed for?

It is designed for B2B marketing leaders, sales leaders, and revenue operations teams who need full-funnel attribution and GTM analytics.

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