Appcues lets product and growth teams build in-app onboarding flows, tooltips, and surveys without code to improve user activation and engagement.
Appcues is a no-code platform for creating in-app user experiences — product tours, tooltips, checklists, modals, and surveys — aimed at improving user onboarding, feature adoption, and engagement without requiring engineering effort for every change.
Founded in 2013 and based in Boston, Massachusetts, Appcues serves product, growth, and customer success teams, primarily at SaaS and software companies.
The platform provides a visual, no-code builder for in-app messages and guided flows, along with user segmentation to target specific cohorts, analytics to measure the impact of experiences on activation and retention, and integrations with common product analytics, CRM, and data tools.
Appcues has added AI-assisted capabilities to help teams draft and launch experiences faster using prompt-driven building.
Appcues prices its Start, Grow, and Enterprise tiers primarily by monthly active user (MAU) volume rather than by feature access — every plan includes the full feature set. Exact prices are not published; prospective customers must contact sales for a quote, though the platform also runs a Spark program for small teams building their first in-app experience.
No. Appcues is built as a no-code platform so product, growth, and customer success teams can build in-app experiences without engineering help.
Appcues offers Start, Grow, and Enterprise tiers priced primarily by monthly active users (MAUs), published experiences, and reporting history. Exact dollar pricing is not published and requires a sales quote.
Appcues states that every plan includes its full feature set — experience building, targeting, analytics, and integrations — with plans differing mainly by MAU volume and reporting history.
Appcues runs a Spark program aimed at teams under 25 people building their first in-app experience.