Learn how 6sense combines intent data and predictive AI for account-based marketing, plus its pricing model, key features, pros and cons, and top use cases.
6sense is a revenue intelligence platform built around account-based marketing (ABM): it identifies which companies are actively researching solutions like yours, even before they fill out a form, and helps marketing and sales teams act on that signal.
The platform blends its own intent data network with predictive AI models that score accounts by buying stage, then layers on orchestration tools to run advertising, web personalization, and outreach targeted at those accounts.
6sense is designed for B2B companies running coordinated, account-based go-to-market strategies rather than broad, contact-level lead generation.
Intent data tracks anonymous buyer research activity across the web and maps it back to specific accounts, surfacing companies that are actively in-market.
Predictive AI scores accounts on their likelihood to buy and estimates where they sit in the buying journey, helping teams prioritize which accounts to pursue first.
Orchestration tools let marketing teams run targeted advertising campaigns, personalize website content for known accounts, and trigger email sequences based on intent signals.
Sales Intelligence gives sales reps company and contact data, buying-stage alerts, and a Chrome extension for researching prospects directly in the browser.
CRM and marketing automation integrations connect 6sense's signals to existing systems like Salesforce, HubSpot, and Marketo so scores and alerts show up in sellers' existing workflows.
6sense offers a free Sales Intelligence tier that includes a limited monthly allotment of data credits along with basic search, alerts, list building, and its Chrome extension.
Paid access to the full platform, including predictive AI and orchestration, is sold through custom quotes rather than published pricing tiers; industry benchmarks suggest team-level plans commonly start in the tens of thousands of dollars per year, with mid-market and enterprise deployments running into six figures annually.
Because pricing depends on account volume, data scope, and the number of orchestration channels used, prospective customers need to go through 6sense's sales process to get an exact quote.
It identifies B2B accounts that are actively researching solutions using intent data and predictive AI, then helps teams target those accounts with advertising, personalized web content, and sales outreach.
There is a free Sales Intelligence tier with limited monthly data credits; the full ABM platform with predictive AI and orchestration is sold on custom, quote-based pricing.
Pricing is not publicly listed. Industry benchmarks put team-level plans starting around the tens of thousands of dollars per year, with enterprise deployments often exceeding six figures annually.
It is built for B2B marketing, sales, and revenue operations teams running account-based go-to-market strategies, typically at mid-market and enterprise companies.
Yes, 6sense integrates with major CRM and marketing automation platforms including Salesforce, HubSpot, and Marketo.
6sense was founded in 2013.
6sense is headquartered in San Francisco, California.
Intent data refers to signals from anonymous online research activity that 6sense maps back to specific companies to indicate they may be in an active buying cycle.