Countly Review, Pricing & Features

Countly is a privacy-focused product analytics platform for web, mobile, and desktop apps. Compare pricing, features, and its open-source Community Edition.

Category
Analytics
Pricing
Freemium / Subscription, from Free (Community Edition); Flex plans from $175/month
Verified
Not yet
Last updated
July 18, 2026
Founded
2012
Headquarters
London, United Kingdom
Free PlanWeb AppiOSFree TrialAndroidAPIOpen SourceCloudFreemiumSelf-Hosted

Overview

Countly is a product analytics and customer engagement platform founded in 2012 and headquartered in London, United Kingdom. The company describes itself as an independent, bootstrapped business with a fully remote team of roughly 50 or more people spread across more than 20 countries.

The platform combines behavioral analytics (sessions, events, funnels, cohorts), crash and error reporting, and engagement tools such as push notifications and in-app messaging, spanning web, mobile, and desktop applications. Countly emphasizes first-party data ownership, offering both a hosted product and a fully self-hostable open-source edition.

Key Features

Core capabilities include session and event tracking, customizable dashboards and reports, crash and error reporting across major mobile and web platforms, push notifications for iOS and Android, remote configuration, A/B testing, and a Compliance Hub for consent management under regulations such as GDPR.

SDKs are available for iOS, Android, React Native, Flutter, Unity, Node.js, Java, and JavaScript, and the platform's read/write APIs and plugin architecture let teams extend or customize functionality. According to Countly, the platform processes data for more than 5 billion unique identities across around 126 countries for roughly 17,000 applications.

Pricing

Countly's commercial pricing is organized into Flex, a private-cloud plan starting at $175 per month with a 14-day free trial and usage-based (not seat-based) pricing, and Enterprise, a custom-priced, self-hosted tier for organizations that need to run Countly entirely on their own infrastructure with zero vendor access to data. A free, self-hosted Community Edition is also available for teams that want core analytics without a commercial license.

Key Features

Pros & Cons

Pros

  • Strong focus on data ownership and privacy with self-hosting options
  • Combines analytics, crash reporting, and engagement tools in one platform
  • Free, open-source Community Edition available for smaller teams
  • Broad SDK coverage across mobile, web, and desktop platforms
  • Usage-based rather than seat-based pricing on the Flex plan

Cons

  • Commercial pricing starts relatively high for smaller teams ($175/month)
  • Enterprise (self-hosted) tier requires custom pricing and sales contact
  • Advanced personalization and AI features are add-ons on the Flex plan rather than included by default
  • Self-hosting the Community Edition requires infrastructure and DevOps effort

Pricing

Frequently Asked Questions

Is there a free version of Countly?

Yes, Countly Community Edition is a free, self-hosted, open-source version available on GitHub.

How much does Countly cost?

Countly's Flex private-cloud plan starts at $175 per month with a 14-day free trial; the self-hosted Enterprise tier uses custom pricing.

Where is Countly headquartered?

Countly is headquartered in London, United Kingdom, and operates as a fully remote, bootstrapped company.

Does Countly support mobile crash reporting?

Yes, it collects crash and error reports across platforms including iOS, Android, React Native, Flutter, and Unity.

Can Countly be self-hosted for data privacy reasons?

Yes, both the Community Edition and the commercial Enterprise tier can run entirely on a customer's own infrastructure with no vendor access to data.

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