Dreamdata unifies CRM, ad, and product data into one B2B customer journey map with AI-based attribution. Compare Dreamdata's free and paid plans on Gappsy.
Dreamdata is a B2B analytics platform built to answer a question many marketing and revenue teams struggle with: which of our channels, campaigns, and touchpoints actually contributed to closed deals? It does this by joining data from a company's CRM, marketing automation tools, advertising platforms, and product usage systems into a single customer journey timeline per account, rather than relying on any one tool's isolated view.
Founded in Copenhagen in 2018 by Lars Grønnegaard, Ole Lerche Dallerup, and Steffen Hedebrandt, three founders with prior B2B SaaS experience, Dreamdata has since raised more than $55 million in funding, including a Series B round, and grown into a platform used by B2B marketing, sales, and revenue operations teams to justify and optimize spend.
Dreamdata's core is multi-touch, account-based attribution: it stitches together anonymous website visits, form fills, ad clicks, CRM opportunities, and product usage events into one journey per company, then models which touchpoints correlate with revenue outcomes using both rule-based and AI-based attribution approaches. Engagement scoring helps teams prioritize accounts showing real buying intent rather than just traffic volume.
The platform also includes company identification, turning anonymous website traffic into known company visits, audience building for syncing qualified segments to ad platforms, and custom reporting on metrics like ROI and ROAS across channels. Integrations pull in data from common CRM, marketing automation, and ad platforms so revenue teams don't have to manually reconcile spreadsheets from each source.
Dreamdata offers a genuine Free plan at $0 per month, which includes B2B web analytics, cookie and cookie-less tracking, engagement scoring, company identification, and basic ad spend reporting, limited to about two months of historical data, five seats, three attribution stage models, and one data sync.
The paid Activation & Attribution plan starts at roughly $750 per month and removes those limits, adding full 360-degree customer journey mapping, AI-based attribution and activation features, custom ROI/ROAS reporting, advanced data controls, and a dedicated customer success manager. Pricing scales further with data volume, and enterprise-scale needs require custom quotes.
Yes, the Free plan includes basic B2B web analytics, company identification, and engagement scoring, limited to about two months of history and five seats.
The Activation & Attribution plan starts at approximately $750 per month, with pricing scaling by tracked user volume; enterprise pricing is custom.
Dreamdata was founded in 2018 in Copenhagen by Lars Grønnegaard, Ole Lerche Dallerup, and Steffen Hedebrandt.
It connects CRM systems, marketing automation platforms, advertising platforms, and product usage data into one unified customer journey.
B2B companies, typically mid-market and enterprise SaaS or services businesses, with multi-touch sales cycles who need to prove which marketing and sales activities drive revenue.