Whatfix is an enterprise digital adoption platform for in-app guidance, training, and analytics. See features, plans, and how it compares for onboarding…
Whatfix is an enterprise digital adoption platform that overlays contextual, in-app guidance, simulated training, and usage analytics on top of web, desktop, and mobile applications.
Founded in 2014 by Khadim Batti and Vara Kumar, the company is headquartered in both San Jose, California and Bengaluru, India, and has grown into one of the larger vendors in the digital adoption category, backed by significant venture funding.
The platform is designed for large organizations that need employees and customers to learn complex software quickly, whether that is an internal ERP system, a CRM, or a customer-facing SaaS product.
Whatfix's core Digital Adoption Platform provides a no-code editor and AI-assisted authoring for building task lists, smart tips, flows, beacons, pop-ups, and launchers directly inside any application.
Enterprise governance tools support content approval workflows, QA, rollback, and controlled release management, so guidance content can be maintained safely across many applications at scale.
Beyond the core DAP, Whatfix offers a mobile SDK, an Operating System layer for desktop guidance, and Mirror, a screen-recording tool that converts real workflows into simulations and SCORM-exportable training content, complemented by a Product Analytics module for funnel, trend, and user-journey insights.
Whatfix does not publish fixed public pricing. Instead, it quotes deployments individually based on the applications covered, the modules selected, and the number of user licenses.
The published tier structure includes Standard, Premium, and Enterprise plans across its Digital Adoption Platform, Product Analytics, Mobile, and Mirror products, with Enterprise plans supporting multi-app or unlimited implementations.
The overall pricing model combines a flat platform fee tied to the chosen product and plan with additional per-user license fees, and optional add-ons such as white-labeling, on-premise authoring, and 24/7 support are quoted separately.
Whatfix is a digital adoption platform that adds in-app guidance, simulated training, and analytics on top of existing software so users can learn it without leaving their workflow.
Whatfix does not publish fixed pricing. Costs are quoted based on the applications covered, modules selected, and number of user licenses, combining a flat fee with per-user charges.
Whatfix was co-founded in 2014 by Khadim Batti, who is CEO, and Vara Kumar.
Whatfix is headquartered in both San Jose, California and Bengaluru, India.
Mirror is Whatfix's tool for capturing screen recordings of real workflows and turning them into guided simulations and training content, including SCORM exports.
Yes, Whatfix offers an Operating System layer that provides in-app guidance and support for Windows and Mac desktop applications.
It is a companion module that tracks user action tags, funnels, trends, and user journeys to show where employees or customers experience friction.
Whatfix competes primarily with other digital adoption platforms such as WalkMe and Pendo.