Read our 2026 review of Heap by Contentsquare: autocapture analytics features, pricing tiers, session replay, pros and cons, and top alternatives.
Heap is a product analytics platform founded in 2013 by Matin Movassate and Ravi Parikh in San Francisco, built around autocapture: it records every user interaction on a web or mobile product automatically, so teams can define and query events retroactively instead of manually instrumenting tracking code in advance.
After raising roughly 216 million dollars and reaching a valuation near 960 million dollars as an independent company, Heap was acquired by Contentsquare in a deal announced in September 2023 and closed in December 2023, and now operates as Heap by Contentsquare within Contentsquare's broader experience analytics suite.
Autocapture is Heap's foundational feature: a single SDK snippet captures every click, tap, form submission and page view from day one, and teams define the specific events they care about after the fact, with data available retroactively. On top of that, Heap offers funnel analysis, retention analysis, path analysis and account-level analytics for B2B teams.
Session replay and heatmaps are available as an add-on for teams that want to pair Heap's quantitative event data with qualitative session recordings, and higher tiers add real-time alerting, data warehouse integration and behavioral targeting.
Heap's Free plan is self-serve and covers up to 10,000 monthly sessions with six months of data history and no cost. Every paid tier above it, Growth, Pro and Premier, requires a custom sales quote based primarily on monthly session volume, with Growth reportedly starting around 3,600 dollars per year on an annual commitment.
Higher tiers progressively add unlimited users and reports, longer data retention, account-level analytics, real-time alerts, session replay as an add-on, data warehouse integration and a dedicated customer success manager on the top Premier tier.
Heap is a product analytics platform that automatically captures every user interaction on a website or app using autocapture, letting teams define and analyze specific events retroactively instead of manually instrumenting tracking code in advance.
Heap has a free tier that covers up to 10,000 monthly sessions with six months of data history. Paid tiers (Growth, Pro, Premier) require a custom quote based on session volume.
Heap was acquired by Contentsquare in a deal announced in September 2023 and completed in December 2023, and now operates as Heap by Contentsquare.
Heap was founded in 2013 in Silicon Valley by Matin Movassate and Ravi Parikh, and was headquartered in San Francisco before its acquisition.
Session replay and the associated heatmaps are available as an add-on on top of Heap's core analytics plans rather than included by default on every tier.
Heap's key differentiator is autocapture: it records all user interactions from the start and lets you define events retroactively, whereas Mixpanel and Amplitude have traditionally relied more on deliberate, upfront event instrumentation, though both have added autocapture-style options over time.