How Rybbit's cookieless, open-source web analytics platform is priced, what its self-hosted option includes, and how it compares as a Google Analytics…
Category
Analytics
Pricing
Freemium SaaS with a fully feature-complete self-hosted open-source option under AGPL-3, from Free (3,000 events per month); paid plans from $13 per month billed annually
Verified
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Last updated
July 19, 2026
Founded
2025
Free TrialAPIOpen SourceFreemiumSelf-Hosted
Overview
Rybbit is an open-source, cookieless web analytics platform built as a simpler alternative to Google Analytics. It was created by indie developer Bill Yang and launched publicly in April 2025, quickly gaining traction in the open-source community and surpassing 10,000 GitHub stars within its first year. The project is licensed under AGPL-3 and is offered both as a hosted cloud service, run from EU-based infrastructure in Germany, and as a free, feature-complete self-hosted deployment.
Key Features
Rybbit does not use cookies and anonymizes visitors with generated display names rather than persistent identifiers, positioning it as GDPR-friendly by default on its EU-hosted cloud plan. The platform includes real-time dashboards and funnel analysis on all tiers, with session replay and extended data retention reserved for the Pro cloud plan, though the self-hosted version includes these advanced features at no cost.
Pricing
Rybbit's hosted cloud service starts with a Free plan covering 3,000 events per month on one site. The Standard plan is $13 per month billed annually (or $19 monthly) for 100,000 events across up to five sites, and the Pro plan is $26 per month billed annually (or $39 monthly) with unlimited sites, unlimited team members, session replay, and five-year retention. Self-hosting the open-source version is free under the AGPL-3 license.
Key Features
Cookieless tracking — Rybbit tracks site visitors without cookies, anonymizing them with generated display names instead of persistent identifiers.
Real-time dashboard — A live analytics dashboard shows visitor activity as it happens across all plans.
Funnel analysis — Built-in funnels help site owners understand conversion drop-off across a visitor journey.
Session replay — Available on the Pro cloud plan and included in the self-hosted build, session replay lets teams watch real user sessions.
EU-hosted cloud infrastructure — Rybbit's hosted service runs from Germany-based infrastructure, supporting GDPR compliance out of the box.
Feature-complete self-hosting — The free, self-hosted AGPL-3 deployment includes the same core features as paid cloud plans, including session replay and funnels.
Multi-site and multi-team support — Standard and Pro cloud plans support multiple websites and team members, with Pro removing caps entirely.
Open-source codebase — Rybbit's full source code is public and licensed under AGPL-3, with the project committed to remaining open source.
Pros & Cons
Pros
Generous free tier covering 3,000 events per month without any cost
No cookies required, simplifying compliance with privacy regulations
Self-hosted version is free and feature-complete rather than a stripped-down demo
Simpler interface than Google Analytics 4 while offering more depth than minimalist alternatives
EU-hosted cloud infrastructure supports GDPR compliance by default
Affordable paid tiers relative to many analytics competitors
Cons
Very young product, launched in 2025, with a shorter track record than established analytics tools
Built and maintained by a very small team, which may limit support capacity at scale
Self-hosting requires technical setup and ongoing maintenance
Advanced features on the hosted plan are gated behind the Pro tier
Smaller third-party integration ecosystem than long-established analytics platforms
Rapid early growth means the product and pricing may still change significantly
Pricing
Free $0 Monthly
Standard $13 per month billed annually ($19 per month billed monthly) Monthly or annual
Pro $26 per month billed annually ($39 per month billed monthly) Monthly or annual
Self-Hosted Free Open source, AGPL-3 license
Frequently Asked Questions
What is Rybbit used for
Rybbit is used as a privacy-first, cookieless web analytics tool, serving as an alternative to Google Analytics for tracking site visitors and conversions.
Is Rybbit open source
Yes, Rybbit's full codebase is open source under the AGPL-3 license, and the company states that remaining open source is a permanent core value.
How much does Rybbit cost
Rybbit offers a free plan for up to 3,000 events per month, with paid cloud plans starting at $13 per month billed annually, or it can be self-hosted for free.
When was Rybbit founded
Rybbit was built by indie developer Bill Yang and launched publicly on April 15, 2025.
Does Rybbit use cookies
No, Rybbit does not use cookies and instead anonymizes visitors with generated display names.
Is Rybbit GDPR compliant
Rybbit's hosted cloud service runs from infrastructure in Germany, within the EU, which the company positions as GDPR-friendly by default.
Can I self-host Rybbit for free
Yes, Rybbit's self-hosted deployment is free under its AGPL-3 open-source license and is reported to include the same features as the paid cloud plans.
How is Rybbit different from Google Analytics
Rybbit is built to be simpler and cookie-free compared to Google Analytics 4, with an emphasis on privacy and an open-source, self-hostable codebase.