UserGuiding is a no-code onboarding and product adoption tool. Compare its pricing plans, features, and how it stacks up against alternatives.
UserGuiding is a no-code product adoption platform, founded in 2017 and based in Istanbul, Turkey, that lets product and customer success teams build in-app onboarding experiences without writing code. Using a Chrome extension, teams can create guided tours, tooltips, and checklists and publish them in minutes rather than waiting on engineering resources.
Beyond onboarding, UserGuiding also offers self-service support tools, including an in-app knowledge base and AI Assistant, as well as feedback and analytics features like NPS surveys and session replay, positioning it as an all-in-one product adoption suite rather than a single-purpose tour builder.
Core building blocks include product tours, tooltips, hotspots, banners, modals, and checklists, all created through a no-code Chrome extension with instant preview and publishing. In-app support tools include a searchable knowledge base, an AI Assistant with MCP Server integration, and Resource Centers for self-service help.
The platform also supports in-app surveys and NPS tracking, session replay, and behavioral segmentation for personalizing which experiences different user groups see, plus more than 15 total tools across onboarding, engagement, and analytics categories.
UserGuiding offers a free Support Essentials plan covering the knowledge base, resource center, and AI Assistant with unlimited domains. The paid Starter plan costs $174/month billed annually and includes up to 100 active guides, unlimited hotspots and checklists, 10 active surveys, 5,000 session recordings, and 5 team seats.
The Growth plan is $349/month billed annually and adds A/B testing, goal tracking, custom CSS, localization, premium integrations, and 15 team seats. An Enterprise plan offers custom pricing with SOC 2, GDPR, and HIPAA compliance, SAML SSO, and a dedicated customer success manager; all paid plans include a 30-day money-back guarantee.
UserGuiding is used to build no-code in-app onboarding experiences, product tours, and self-service support content to improve user adoption.
Yes, its Support Essentials plan is free forever and includes the knowledge base and resource center features.
Paid plans start at $174/month for Starter billed annually, with Growth at $349/month annually and custom Enterprise pricing above that.
UserGuiding was founded in 2017 and is headquartered in Istanbul, Turkey.
No, product tours and other in-app content are built using a no-code Chrome extension.
Yes, UserGuiding holds SOC 2 Type 2, GDPR, HIPAA, ISO 27001, and LGPD certifications.
Yes, session replay is included starting on the Starter plan, with a set number of recordings per month.
UserGuiding says it is used by more than 1,000 teams, including reported customers like Uber, Elastic, Renault, and Digital Ocean.