Product Fruits and UserGuiding both offer no-code product tours, checklists, tooltips, and an AI support assistant, aimed at similar product-onboarding use…
Best for Product Fruits: Teams wanting Product Fruits' Elvin Copilot AI assistant (claimed by the vendor to resolve 93% of support questions) and a lower Starter price point ($96/month, $72/month billed annually), with a free trial available on every plan.
Best for UserGuiding: Teams that want to start on a genuinely free-forever plan (Support Essentials, including 50 free AI Assistant resolutions) before committing to paid onboarding tooling, or that value a 30-day money-back guarantee on paid plans.
At a Glance
Product Fruits
UserGuiding
Primary category
Analytics
Analytics
Rating
Not documented
Not documented
Pricing model
Tiered monthly subscription based on monthly active users (MAU), billed monthly or annually
freemium
Starting price
From $96/month (Starter plan, billed monthly) or $72/month billed annually
$174/month (billed annually)
Free plan
Not documented
Yes
Free trial
Yes
Yes
Platforms
Web
Web
Team collaboration
Not documented
Not documented
AI features
Yes
Yes
Public API
Not documented
Not documented
Key Differences
Free plan availability
Product Fruits: Product Fruits has no free plan; free trial access is offered on every paid plan instead.
UserGuiding: UserGuiding offers a free-forever Support Essentials plan with a Knowledge Base, Resource Center, and 50 free AI Assistant resolutions.
A permanent free tier lets a team use core support/knowledge-base features indefinitely without paying, which Product Fruits' facts don't offer.
AI assistant
Product Fruits: Product Fruits' Elvin Copilot is claimed by the vendor to automatically resolve 93% of support questions.
UserGuiding: UserGuiding's AI Assistant supports 24/7 multilingual in-app support, with 50 free resolutions on the free tier.
Both include AI support assistants, but Product Fruits cites a specific resolution-rate claim while UserGuiding emphasizes multilingual coverage and a free resolution allotment.
Entry pricing
Product Fruits: Product Fruits starts at $96/month ($72/month billed annually).
UserGuiding: UserGuiding starts at $174/month.
Product Fruits' documented starting price is lower, which matters for budget-conscious teams comparing entry-tier cost.
Trial and refund terms
Product Fruits: Product Fruits offers a free trial on every plan.
UserGuiding: UserGuiding offers a 14-day free trial plus a 30-day money-back guarantee on paid plans.
A money-back guarantee adds a safety net after conversion to a paid plan, beyond just a pre-purchase trial.
Feature gating by tier
Product Fruits: Product Fruits gates automatic translations and custom events to the Pro tier and above.
UserGuiding: UserGuiding gates A/B testing, custom CSS, and localization to the Growth plan and above.
Both platforms reserve certain features for higher tiers, but the specific gated features differ.
Feature-by-Feature
Onboarding Content
Feature
Product Fruits
UserGuiding
Product tours
Available
Available
Checklists
Available
Available
Tooltips/hints
Available
Available
In-app announcements/banners
Available
Available
AI & Support
Feature
Product Fruits
UserGuiding
AI support assistant
Available
Available
Knowledge base
Available
Available
Session replay
Not documented
Available
Pricing & Plans
Feature
Product Fruits
UserGuiding
Free forever plan
Unavailable
Available
Free trial
Available
Available
A/B testing
Not documented
Limited
Custom CSS
Not documented
Limited
Automatic translations/localization
Limited
Limited
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Product Fruits
Starter — $96/month ($72/month billed annually) Monthly or annual
Pro — $149/month (~$112/month billed annually) Monthly or annual
Business — $149/month (~$112/month billed annually) Monthly or annual
Custom — Custom quote Annual
UserGuiding
Support Essentials — Free N/A
Starter — $174/month annual
Growth — $349/month annual
Enterprise — Custom custom
Pros & Cons
Product Fruits
Pros
No-code setup allows product and marketing teams to build onboarding without engineering resources
Pricing is generally more accessible than larger enterprise digital adoption platforms
Combines tours, checklists, tooltips, help widget, and feedback in a single platform
Includes AI Copilot functionality for automated in-app user support
Annual billing offers a meaningful 25 percent discount across all tiers
Cons
Pricing scales with monthly active users, which can raise costs quickly for high-traffic products
Business and Pro plans are listed at the same base monthly price, which can make tier selection less intuitive
Company is comparatively young (founded 2019) with limited public information on funding or team size
Custom/Enterprise pricing requires direct sales contact rather than transparent published rates
UserGuiding
Pros
Fast, no-code setup that doesn't require developer involvement
Broad feature set spanning onboarding, support, and analytics in one tool
Strong compliance certifications (SOC 2, GDPR, HIPAA, ISO 27001)
Competitive pricing relative to enterprise onboarding platforms
30-day money-back guarantee on paid plans
Cons
Session recording and guide limits on lower tiers may be restrictive for larger products
Advanced features like A/B testing require the higher Growth tier
Smaller funding and team size than larger competitors like WalkMe
Chrome extension-based editor may feel less flexible than fully code-based customization
Use Cases
Choose Product Fruits: Teams wanting Product Fruits' Elvin Copilot AI assistant (claimed by the vendor to resolve 93% of support questions) and a lower Starter price point ($96/month, $72/month billed annually), with a free trial available on every plan.
Choose UserGuiding: Teams that want to start on a genuinely free-forever plan (Support Essentials, including 50 free AI Assistant resolutions) before committing to paid onboarding tooling, or that value a 30-day money-back guarantee on paid plans.
Need both: Teams evaluating onboarding tools for different products in a portfolio might trial both, since Product Fruits emphasizes a specific AI-resolution claim while UserGuiding emphasizes a permanent free tier — different products or budgets could favor one over the other.
Product Fruits
SaaS user onboarding — Guiding new trial or free-tier users through key setup steps to improve activation and conversion.
Feature adoption campaigns — Announcing and driving adoption of new features through targeted in-app tours and tooltips.
Self-serve support deflection — Reducing support ticket volume by surfacing contextual help and an AI Copilot inside the product.
UserGuiding
New user onboarding — SaaS product teams build guided tours and checklists to help new users reach their first value moment faster.
Self-service customer support — Support teams deploy an in-app knowledge base and AI Assistant to reduce ticket volume for common questions.
Feature adoption campaigns — Teams use banners, tooltips, and segmentation to drive adoption of new or underused features among existing users.
Frequently Asked Questions
Does Product Fruits have a free plan?
No — Product Fruits has no free plan, though a free trial is available on every paid plan.
Does UserGuiding have a free plan?
Yes, the free-forever Support Essentials plan includes a Knowledge Base, Resource Center, Product Updates, and 50 free AI Assistant resolutions.
What is Elvin Copilot?
Elvin Copilot is Product Fruits' AI assistant, claimed by the vendor to automatically resolve 93% of support questions.
Which tool costs less to start?
Product Fruits' documented starting price is $96/month ($72/month billed annually), lower than UserGuiding's $174/month.
Does UserGuiding offer a refund guarantee?
Yes, UserGuiding offers a 30-day money-back guarantee on paid plans, in addition to a 14-day free trial.
Which features are gated to higher tiers?
Product Fruits gates automatic translations and custom events to its Pro tier and above; UserGuiding gates A/B testing, custom CSS, and localization to its Growth plan and above.