Funnel connects 600+ marketing data sources into unified reporting and measurement, starting at $300/month billed annually.
Category
Analytics
Pricing
Subscription, from $300/month (billed annually)
Verified
Not yet
Last updated
July 20, 2026
Founded
2014
Headquarters
Stockholm, Sweden
Web AppAPI
What Is Funnel?
Funnel is a marketing data platform founded in 2014 and headquartered in Stockholm, Sweden. It is built for marketing and analytics teams that need to combine spend, performance, and conversion data from many advertising and marketing platforms into a single, analysis-ready data set.
The company has grown to several hundred employees across offices including Stockholm, Boston, Hamburg, and Sydney, and reports serving thousands of customers including large brands such as Uber, Notion, Adidas, and Samsung.
Key Features
Funnel's Data Hub connects to more than 600 advertising, marketing, and e-commerce data sources without requiring manual ETL work, and prepares the data for reporting or export to a data warehouse or BI tool.
Beyond data collection, Funnel offers pre-built dashboard templates, measurement features such as marketing mix modeling (MMM), multi-touch attribution (MTA), and incrementality testing, and integrations with AI assistants like ChatGPT and Claude through a Funnel MCP connector.
Funnel Pricing
Funnel is sold as an annual subscription with three published tiers. The Starter plan starts at $300 per month billed annually and includes around 121 connectors with basic reporting. The Business plan starts at $600 per month billed annually and adds around 579 connectors, custom integrations, and more export destinations.
The Enterprise plan is custom-priced and adds governance and compliance features along with the full connector library; pricing for Enterprise requires contacting Funnel's sales team.
Key Features
600+ Data Connectors — Pulls spend and performance data from over 600 advertising, marketing, and e-commerce platforms without manual exports.
Data Hub — Cleans, structures, and prepares raw marketing data so it is ready for reporting or export to a data warehouse.
Marketing Measurement — Supports marketing mix modeling, multi-touch attribution, and incrementality testing to evaluate channel performance.
Dashboard Templates — Pre-built visualization templates for common marketing reporting needs, reducing setup time for new reports.
Data Warehouse Export — Sends unified marketing data into a company's own data warehouse for custom analysis.
AI/Agent Integrations — Connects to ChatGPT, Claude, and other MCP-compatible tools so marketing data can be queried through conversational AI.
Agency Reporting — Generates client-ready reports at scale for agencies managing multiple accounts.
Pros & Cons
Pros
Very large connector library covering hundreds of ad and marketing platforms
Reduces manual data wrangling and spreadsheet exports for marketing teams
Published, transparent starting prices for its Starter and Business tiers
Established company with over a decade in the marketing data space
Starting price of $300/month puts it out of reach for very small marketing teams
Advanced measurement features are sold as an add-on rather than included by default
Enterprise pricing is fully custom and requires a sales conversation
Best value requires managing data across many channels, so single-channel advertisers may not need its full connector library
Pricing
Starter $300/month yearly
Business $600/month yearly
Enterprise Custom yearly
Frequently Asked Questions
What does Funnel do?
Funnel connects data from 600+ marketing and advertising sources, cleans and structures it, and turns it into reports, dashboards, or a feed into a data warehouse.
How much does Funnel cost?
Funnel's Starter plan starts at $300/month billed annually, Business starts at $600/month billed annually, and Enterprise is custom-priced.
Does Funnel offer a free trial?
Funnel's public pricing page does not advertise a self-serve free trial; prospective customers typically need to request a demo or quote.
Where is Funnel based?
Funnel is headquartered in Stockholm, Sweden, with additional offices in Boston, Hamburg, and Sydney.
Can Funnel export data to a data warehouse?
Yes, Funnel's Business and Enterprise plans support exporting unified marketing data to a company's own data warehouse and other destinations.