Insights (getinsights.io) is a cookie-free, GDPR-compliant analytics tool with custom event tracking. Free plan available; paid plans start at $12/month.
Insights is a web and product analytics platform built for developers who want visibility into how visitors use their site or app without collecting personal data. It was created by two freelance software developers, Anthony and Henrique, after they found existing analytics tools unsatisfying for a privacy-conscious project of their own.
The platform tracks standard metrics such as page views, bounce rate, referrers, and screen size, and layers on custom event tracking for interactions like clicks, scrolling, and page exits. The company describes custom event tracking as one of the features that sets Insights apart from other privacy-focused analytics tools.
Insights avoids cookies, IP address storage, and personal data collection entirely, which the company states removes the need to show visitors a cookie consent banner and helps sites stay GDPR compliant. The tracking script, InsightsJS, is open source and published on GitHub, and the company publishes documentation describing exactly what data is and is not collected.
The platform is built to be lightweight, with the vendor stating it loads faster than tools like Google Analytics, and it is compatible with common frontend frameworks including React, Angular, and Vue, with a fully typed SDK for TypeScript projects.
Insights uses a freemium pricing model with four published tiers based on monthly event volume: a free Developer plan covering up to 3,000 events, a Project plan at $12 per month for up to 100,000 events, a Startup plan at $29 per month for up to 1,000,000 events, and a Business plan at $79 per month for up to 10,000,000 events.
The vendor states there are no hidden costs and that subscriptions can be canceled at any time without being billed for the next cycle, and the free Developer plan does not require a credit card to start.
Yes, there is a free Developer plan covering up to 3,000 events per month with no credit card required. Paid plans start at $12 per month for higher event volumes.
No. Insights tracks visitors without cookies, IP address storage, or personal data collection.
Yes, Insights supports tracking custom user interactions such as clicks, scrolling, and page exits in addition to standard page view metrics.
The company states that because Insights does not collect cookies, IP addresses, or personal data, it helps sites meet GDPR compliance requirements and removes the need for a cookie banner.
Insights is compatible with common frontend frameworks including React, Angular, and Vue, and offers a fully typed SDK.
Pricing is based on monthly event volume: free up to 3,000 events, $12 per month up to 100,000 events, $29 per month up to 1,000,000 events, and $79 per month up to 10,000,000 events.