Improvado Review, Pricing & Features

Improvado unifies marketing data from 1,000+ sources with an AI agent for dashboards and analysis. Free Limited tier; paid plans from $100/month.

Category
Analytics
Pricing
Freemium, from Free
Verified
Not yet
Last updated
July 20, 2026
Founded
2015
Headquarters
San Diego, California
Free PlanWeb AppAPIAIFreemium

What Is Improvado?

Improvado is a marketing operations platform that connects and unifies data from more than 1,000 marketing, advertising, CRM, and ecommerce sources into a single model, so marketing teams can build reporting and analysis without manually stitching together spreadsheets from each platform.

Founded in 2015 in San Diego by Daniel Kravtsov and Anamika Sethi, Improvado has grown into an enterprise-focused platform serving marketing teams at companies including ASUS, illy, and SoftwareOne.

Key Features

Improvado's core is its data integration layer, with roughly 1,247 pre-built connectors covering paid advertising, CRM, analytics, ecommerce, and retail media platforms, mapped into a unified model of tens of thousands of metrics.

On top of that data layer sits an AI agent that answers natural-language questions, generates dashboards from conversational prompts, flags budget waste, and can auto-deploy winning campaign variations. The platform also includes experiment tracking, statistical significance testing, and data quality/governance scoring.

Improvado Pricing

Improvado offers a Free Limited tier with restricted AI agent access (50 MCP actions per week, one workspace) at no cost, and an MCP Only tier at $100/month with 2 million rows per year and daily data sync.

The Advanced and Enterprise tiers use custom pricing and add capabilities like Creative Analytics, Multi-Touch Attribution, Marketing Mix Modeling, and white-glove professional services, scaling up to 1 billion rows per year and unlimited workspaces for Enterprise customers.

Key Features

Pros & Cons

Pros

  • Very large connector library covering most major marketing platforms
  • AI agent reduces manual dashboard-building work
  • Free Limited tier lets teams try core functionality before committing
  • Strong compliance posture (SOC 2 Type II, HIPAA, GDPR, CCPA)
  • Built-in budget waste detection and experiment tracking

Cons

  • Higher-volume plans require contacting sales for custom pricing
  • Full feature set (attribution, mix modeling) reserved for Advanced/Enterprise tiers
  • Platform depth may be more complexity than small marketing teams need
  • MCP action limits on lower tiers can restrict AI agent usage

Pricing

Frequently Asked Questions

What is Improvado used for?

Improvado is used to unify marketing data from over 1,000 sources into a single model for reporting, analysis, and budget optimization.

Does Improvado have a free plan?

Yes, Improvado offers a Free Limited tier with restricted AI agent access and one workspace.

How much does Improvado cost?

The MCP Only tier costs $100/month; Advanced and Enterprise tiers use custom pricing based on data volume and workspace count.

When was Improvado founded?

Improvado was founded in 2015 in San Diego, California by Daniel Kravtsov and Anamika Sethi.

Does Improvado include AI features?

Yes, Improvado includes an AI agent that answers natural-language queries, generates dashboards, and recommends budget allocation changes.

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