Plausible Analytics: open-source, cookieless web analytics with no personal data tracking. Pricing plans, features and alternatives to Google Analytics.
Plausible Analytics was started by Uku Taht in December 2018 as a response to what its founders saw as web analytics tools that had drifted from their original purpose of simply understanding site traffic into invasive, ad-driven surveillance of visitors. Paid subscriptions launched in 2019, and Marko Saric joined in 2020 to help lead growth and communications.
The company, Plausible Insights OU, is based in Tartu, Estonia, operates as a small, self-funded, profitable team of about 10 people, and has deliberately avoided outside venture funding, relying entirely on subscription revenue from its hosted product.
Plausible tracks essential website metrics such as visitors, page views, referral sources, top pages, bounce rate and device type, all shown on a single, simple dashboard, without using cookies, fingerprinting, or any form of cross-site tracking.
Because it collects no personal data, sites using Plausible generally do not need to show a cookie consent banner under GDPR in most interpretations, which is one of its biggest practical draws for businesses trying to simplify privacy compliance while still getting reliable traffic analytics.
Plausible's hosted cloud product is priced by monthly pageviews rather than seats: Starter begins at USD 9 per month for up to 10,000 monthly pageviews, Growth begins at USD 14 per month with support for more sites and team members, and Business begins at USD 19 per month with custom properties, a Stats API, funnels and revenue attribution.
Because the software is open source under the AGPLv3 license, organizations that prefer not to pay a subscription can self-host Plausible on their own infrastructure at no license cost, trading the convenience of the managed cloud service for the effort of running and maintaining it themselves.
Yes, Plausible does not use cookies or collect personally identifiable information to track website visitors.
Yes, Plausible Analytics is open source under the GNU Affero General Public License v3 (AGPLv3), and it can be self-hosted for free.
Cloud pricing starts at USD 9 per month for the Starter plan covering up to 10,000 monthly pageviews, with Growth and Business plans starting at USD 14 and USD 19 per month respectively.
Plausible was founded by Uku Taht in December 2018, with Marko Saric joining in 2020 to lead marketing and communications.
Plausible Insights OU is headquartered in Tartu, Estonia, and all data is hosted and processed within the EU.
Because Plausible does not use cookies or collect personal data, most sites using it do not need to show a cookie consent banner under common GDPR interpretations.
Common alternatives include Google Analytics, Fathom Analytics, Simple Analytics and Matomo.
Yes, because it is open source under AGPLv3, Plausible can be self-hosted at no license cost, though you are responsible for server maintenance.