Compare top SEO tools for keyword research, rank tracking, and site audits. Find the best SEO software by features, pricing, and reviews.
43 tools
Tools in SEO
VybeFind — VybeFind is an AI visibility platform that monitors and improves how local and multi-location businesses appear across Google Search, Google Maps, and AI answer engines like ChatGPT and Perplexity.
Semrush — Semrush is an all-in-one digital marketing platform offering keyword research, technical site audits, competitor analysis, backlink tracking, PPC research, content marketing, and AI-driven search visibility tools used by over 1.8 million marketers worldwide.
Ahrefs — Ahrefs is an all-in-one SEO and marketing platform offering keyword research, backlink analysis, site audits, rank tracking, and AI-driven brand visibility monitoring.
Moz Pro — Moz Pro is Moz's core SEO software suite, covering keyword research, rank tracking, site audits, backlink analysis, and competitive research in one platform.
Screaming Frog — Desktop SEO crawler software used by SEO professionals to audit websites for technical issues, broken links, redirects, and duplicate content.
Ubersuggest — Ubersuggest is Neil Patel's budget-friendly SEO tool for keyword research, competitor analysis, site audits, and backlink discovery, aimed at small businesses and solo marketers.
SE Ranking — All-in-one SEO platform offering keyword rank tracking, site audits, keyword research, backlink monitoring, and white-label reporting for agencies and in-house marketers.
Mangools — Mangools is a Slovak, bootstrapped SEO toolset that bundles keyword research, SERP analysis, rank tracking, backlink checking, and site auditing into one affordable suite.
Serpstat — Ukrainian all-in-one SEO platform offering keyword research, backlink analysis, rank tracking, technical site audits, and competitor analysis in one suite.
Majestic — Majestic is a backlink analysis and SEO link-intelligence tool known for its proprietary Trust Flow and Citation Flow metrics and one of the largest historical link indexes on the web.
SpyFu — SpyFu is a competitor keyword research tool that reveals the SEO and PPC keywords, ad history, and backlinks that competitors use to rank and run paid search campaigns.
AdEspresso — AdEspresso is a Facebook and Instagram ad management platform, now owned by Hootsuite, that helps businesses create, test, and optimize paid social campaigns from one dashboard.
Keyword Insights — AI-powered keyword clustering and content strategy platform that groups keywords by search intent using live SERP data and generates content briefs.
Keysearch — Affordable SEO keyword research tool offering keyword difficulty scoring, rank tracking, competitor analysis and site audits for small budgets.
AccuRanker — AccuRanker is a fast, accurate rank tracking platform for SEO professionals, offering daily keyword tracking, competitor analysis, and AI search visibility monitoring.
Wincher — SEO rank tracking platform that monitors daily Google rankings, uncovers keyword opportunities, and automates white-label SEO reporting for businesses and agencies.
Nightwatch — Nightwatch (nightwatch.io) is an SEO rank tracking and search visibility platform that monitors keyword rankings across Google, Bing, YouTube, and AI platforms like ChatGPT and Gemini, with hyperlocal grid tracking and white-label reporting.
ProRankTracker — ProRankTracker is a cloud-based SEO rank tracking tool that monitors keyword positions across search engines, local maps, and AI search results, with reporting built for agencies and in-house SEO teams.
Advanced Web Ranking — Advanced Web Ranking (AWR) is an SEO rank-tracking platform that monitors keyword rankings across Google, Bing, YouTube, and AI search engines for agencies and SEO teams.
Sitebulb — Sitebulb is a desktop and cloud technical SEO auditing and website crawling tool built in the UK, used by SEO professionals and agencies to find and prioritize site issues.
ContentKing — ContentKing was a real-time technical SEO monitoring and auditing platform, founded in 2015 in Amsterdam, that continuously crawled websites to alert teams to SEO-breaking changes such as accidental noindex tags, broken redirects, or removed canonical tags. It was acquired by SEO platform Conductor in February 2022 and has since been fully absorbed into Conductor's product suite, now operating under the name Conductor Monitoring. As of 2025, ContentKing is no longer sold as a standalone product; its capabilities are only available as part of a Conductor platform subscription.
Oncrawl — Oncrawl is a technical SEO platform for enterprise-scale website crawling and log file analysis, founded in Bordeaux, France in 2013 and acquired by BrightEdge in 2022, now operating as BrightEdge's dedicated technical SEO product line.
Botify — Botify is an enterprise SEO and AI search optimization platform that helps large websites improve technical SEO, content performance, and visibility in search and answer engines.
Lumar — Lumar is an enterprise technical SEO and website intelligence platform, formerly known as DeepCrawl, used to crawl, monitor, and protect large websites.
Seobility — German all-in-one SEO software offering website audits, keyword rank tracking, backlink monitoring, and on-page content optimization for freelancers, agencies, and small businesses.
WooRank — WooRank is a website review and SEO audit platform that scores site health, tracks keyword rankings, and generates white-label reports for agencies and marketers.
Rank Math — WordPress SEO plugin offering on-page optimization, schema markup, sitemaps, and AI-assisted content tools
Yoast SEO — Yoast SEO is the most widely installed WordPress SEO plugin, giving writers real-time optimization guidance, readability analysis, automatic XML sitemaps, and built-in schema markup directly inside the WordPress editor.
All in One SEO — All in One SEO (AIOSEO) is a WordPress SEO plugin offering on-page analysis, schema markup, sitemaps, rank tracking, and AI-assisted content tools.
LinkWhisper — WordPress plugin that uses AI to suggest, automate, and audit internal links to improve on-site SEO.
Squirrly SEO — Squirrly SEO is an AI-powered WordPress SEO plugin that gives site owners a daily SEO roadmap, keyword research, on-page optimization guidance, and rank tracking directly inside the WordPress dashboard.
Dashword — Dashword is an AI-powered SEO content optimization platform offering content briefs, real-time scoring, and post-publish content monitoring.
GrowthBar — GrowthBar is an AI-powered SEO and content writing tool that generates blog posts, keyword research, and rank tracking to help bloggers and marketers rank higher on Google.
BrightLocal — BrightLocal is a local SEO platform for agencies and multi-location businesses, offering rank tracking, citation building, review management, and audits.
Whitespark — Whitespark is a local SEO software and services company providing citation building, Google Business Profile management, local rank tracking, and review management tools.
Local Falcon — Geo-grid local SEO and AI search visibility tracker for Google Maps rankings and generative AI platforms.
Places Scout — Places Scout is a local SEO software platform that gives agencies and multi-location brands automated rank tracking, Google Business Profile monitoring, review and reputation tracking, and citation analysis across 400+ data points per business.
GeoRanker — GeoRanker is a local SEO and SERP data platform offering rank tracking, citation finding, and a large-scale search results API across Google, Bing, YouTube, Yahoo, Baidu, and Naver.
Localo — Local SEO and Google Business Profile optimization platform with rank tracking, content publishing, and review management.
Grid My Business — Grid My Business is an AI-powered local SEO platform that tracks Google Maps geo-grid rankings, manages Google Business Profiles, and automates reviews and posts for local businesses and agencies.
Merchynt — Merchynt is an AI-powered local SEO platform that automates Google Business Profile optimization, citation building and Google Maps ranking for small businesses and agencies.
Rio SEO — Rio SEO is an enterprise local marketing platform that helps multi-location brands manage local listings, reviews, store locators, and local search visibility across search engines, maps, and directories.
Altheo — Altheo is an AI marketing operating system that runs SEO, content, social media, and conversion optimization for a business — covering technical SEO and llms.txt generation, content clusters, and off-page backlink discovery.