Botify is an enterprise SEO platform combining technical SEO, log file analysis, and AI/answer-engine optimization, used by Expedia, Macy's, and other large…
Botify is an enterprise SEO platform founded in 2012 in Paris by Adrien Menard, Thomas Grange, and Stan Chauvin. It now maintains offices in New York and Paris along with a presence in London, Singapore, Sydney, and Tokyo, and employs roughly 200-300 people.
The platform is designed for large, complex websites — e-commerce, publishing, travel, and marketplace businesses with thousands to millions of pages — where organic search is a significant revenue channel and manual SEO auditing doesn't scale.
Botify's core differentiator is server log file analysis combined with large-scale crawling, giving teams a real, verified picture of how search engine bots actually crawl a site rather than a simulated estimate.
The platform has expanded beyond technical SEO into content performance analytics and AI/answer-engine optimization, helping brands track and improve visibility in AI-generated search answers alongside traditional organic rankings.
Botify does not publish list pricing. Contracts are negotiated directly with the sales team and scaled to the number of URLs crawled, log file volume, and which product modules are licensed. Industry estimates place typical enterprise contracts between roughly $75,000 and $400,000+ per year.
Large enterprises with high page-count websites — e-commerce, publishing, travel, and marketplace companies — where organic search is a major revenue channel.
No. Pricing is custom and negotiated based on URL volume, log data, and modules used; third-party estimates put contracts between roughly $75,000 and $400,000+ per year.
Its core analysis is grounded in real server log file data showing actual crawler behavior, rather than relying solely on simulated crawls.
Yes. Botify has expanded its platform to track and optimize visibility in AI-generated search answers alongside traditional organic search.
Botify was founded in Paris in 2012 and now operates with headquarters presence in both New York and Paris, plus offices in London, Singapore, Sydney, and Tokyo.