Local Falcon is a geo-grid rank tracker for Google Maps and AI search visibility. Read our 2026 review of its features, credit-based pricing, and alternatives.
Local Falcon is a local SEO platform founded in 2018 in Erie, Pennsylvania, by David Hunter and Shaun Rajewski. It is best known for pioneering geo-grid rank tracking, which runs simulated searches across a grid of points on a map to visualize exactly where a business ranks well or poorly for a given keyword, rather than reporting a single average position.
The company has grown as a bootstrapped, self-funded SaaS business with no outside venture investment, and has since expanded from Google Maps rank tracking into Apple Maps tracking and AI visibility monitoring across platforms like ChatGPT, Gemini, and Perplexity.
The core product is geo-grid ('falcon') scanning, which visualizes local rankings as a heat map across a customizable grid of search points, alongside proprietary metrics like Share of Local Voice and Buyer Persuasion Score for AI recommendation strength.
Additional tools include Falcon Guard for Google Business Profile change monitoring and alerts, Falcon AI Analysis for automated optimization suggestions, Falcon Agent for automating GBP posting and review responses, and scheduled reporting with Looker Studio dashboard integration.
Local Falcon uses a credit-based subscription model with unlimited keywords and locations on every plan; the difference between tiers is the number of scan credits included. Plans run from Starter at $24.99/month up to Enterprise/Premium at $199.99/month, with substantially more credits available on annual billing.
Pay-as-you-go credits are available at $0.05 each and never expire, and new users receive 100 free credits on signup along with access to a limited free trial.
Local Falcon is used to track how a business ranks in Google Maps (and increasingly in AI search platforms) across different geographic points, using a grid-based heat map rather than a single average ranking.
Local Falcon uses credit-based subscription plans, from Starter at $24.99/month up to Enterprise at $199.99/month, with unlimited keywords and locations on every plan; credits are consumed per scan or report.
Local Falcon was founded in 2018 in Erie, Pennsylvania by David Hunter and Shaun Rajewski, and remains a bootstrapped, self-funded company.
Yes. Beyond traditional Google Maps rank tracking, Local Falcon monitors business visibility and recommendation quality across AI platforms including ChatGPT, Google AI Overviews, Gemini, Grok, and Perplexity.
Yes, Local Falcon offers a limited free trial and gives new signups 100 free credits to test its grid-scanning features before subscribing.
A falcon scan is Local Falcon's term for a geo-grid rank tracking scan, which runs simulated searches from multiple points on a map and displays the results as a heat map.