Moz Pro review 2026: pricing plans, keyword research, rank tracking, and site audit features from the Seattle-based SEO platform, plus top alternatives.
Moz Pro is a cloud-based SEO toolkit built by Moz, one of the oldest and most recognized names in the search marketing industry. Originally launched in 2004 as SEOmoz, a blog and consulting practice founded by Rand Fishkin and Gillian Muessig, the company evolved into a subscription software business and rebranded to Moz in 2013.
Today Moz Pro brings together keyword research, rank tracking, site audits, backlink analysis, and competitive research in a single subscription platform, aimed at helping marketers plan, execute, and measure organic search strategy without stitching together multiple point tools.
Moz Pro's keyword research tools help identify and prioritize target terms using search volume and difficulty estimates, while rank tracking monitors how a site's pages perform in search results over time across chosen locations and devices. Site audits crawl a domain to surface technical SEO issues like broken links, duplicate content, and crawl errors.
The platform's backlink analysis, powered by Moz's proprietary Link Explorer index, shows a site's inbound link profile and that of competitors, and is closely tied to Moz's well-known Domain Authority and Page Authority scores. The MozBar browser extension extends these insights to on-page diagnostics while browsing any website.
Moz Pro is sold as a tiered monthly or annual subscription. The entry-level Starter plan costs about 39 per month billed annually (49 billed monthly) and covers 50 tracked keywords and 20,000 crawled pages, suitable for small sites or solo practitioners.
Higher tiers, Standard, Medium, and Large, scale up keyword tracking, number of sites, monthly crawled pages, and user seats, topping out around 299 per month for the Large plan. All plans include a 7-day free trial, and annual billing offers meaningful savings versus paying monthly.
Moz Pro is an SEO software suite used for keyword research, rank tracking, technical site audits, backlink analysis, and competitive research.
Moz Pro starts around 39 per month billed annually (49 billed monthly) on the Starter plan, scaling up through Standard, Medium, and Large tiers to about 299 per month.
Moz was founded in 2004 by Rand Fishkin and Gillian Muessig as SEOmoz, later rebranding to Moz in 2013.
Domain Authority is a proprietary Moz metric that scores a website's likely ranking strength in search results based primarily on its backlink profile.
Yes, Moz Pro plans include a 7-day free trial before requiring payment.
Moz Pro is generally viewed as more beginner-friendly with a simpler interface, while Ahrefs and Semrush are often noted for larger backlink and keyword databases and deeper competitive research features.