Lumar (formerly DeepCrawl) review 2026: enterprise SEO crawling and website intelligence features, pricing, pros, cons, and alternatives like Botify.
Category
SEO
Pricing
Custom / Quote-based, from Custom pricing
Verified
Not yet
Last updated
July 18, 2026
Founded
2010
Headquarters
London, United Kingdom
Web AppAPIAI
Overview
Lumar is an enterprise technical SEO and website intelligence platform, founded in 2010 as DeepCrawl and rebranded to Lumar in September 2022. It is built for large organizations managing complex, high-URL-volume websites.
The platform is organized into four modules, Analyze, Monitor, Protect, and Impact, spanning crawling, ongoing monitoring, pre-deploy SEO testing, and executive-level reporting.
Key Features
Analyze crawls large sites and generates over 350 technical SEO reports, while Monitor tracks multiple sites over time with trend lines and alerts for regressions.
Protect hooks into CI/CD pipelines to catch SEO issues in staging before deployment, and Impact provides executive dashboards summarizing site health and business impact.
Pricing
Lumar does not publish pricing publicly and instead offers custom, quote-based packages tailored to a customer's chosen modules, crawl volume, and number of sites.
Prospective customers must submit a request through Lumar's sales team to receive pricing, which is typical of enterprise-tier SEO and website intelligence platforms.
Key Features
Enterprise-scale crawling — Crawls very large websites with millions of URLs and surfaces over 350 technical SEO reports.
Multi-site monitoring — Tracks technical SEO health across multiple sites over time with trend lines and automated alerts.
CI/CD SEO testing — Integrates into development pipelines to catch SEO regressions in staging builds before they go live.
Executive dashboards — High-level reporting and benchmarking designed for non-technical executive stakeholders.
Indexability and crawl budget analysis — Identifies crawl budget waste, indexability issues, and site architecture problems at scale.
Duplicate content detection — Surfaces duplicate content and canonicalization issues across large site sections.
AI search readiness reporting — Reporting extended to cover GEO and AEO, AI-driven search and answer engine visibility.
Custom integrations — Connects into enterprise workflows and CI/CD systems for automated, ongoing SEO governance.
Pros & Cons
Pros
Purpose-built for very large, complex enterprise websites
Protect module catches SEO issues before deployment, not just after
Long operating history and enterprise client base since 2010
Coordinated four-module suite spans crawling, monitoring, and executive reporting
Trusted by major brands including Adobe, Microsoft, and PayPal
Cons
Pricing is not publicly disclosed, requiring a sales consultation
Positioned for enterprise budgets, likely too costly for small businesses
Reported employee counts vary widely across sources, suggesting limited public transparency
Learning curve for teams new to large-scale technical SEO crawling
Less suited to quick, ad hoc audits than lighter tools like Screaming Frog
Pricing
Custom Custom pricing Custom
Frequently Asked Questions
Is Lumar the same as DeepCrawl?
Yes, Lumar is the rebranded name for DeepCrawl, which changed its name on September 29, 2022, while continuing the same core crawling technology and team.
How much does Lumar cost?
Lumar uses custom, quote-based pricing tailored to a customer's chosen modules, crawl volume, and number of sites, and does not publish pricing publicly.
What modules does Lumar offer?
Lumar's platform includes Analyze for crawling, Monitor for ongoing multi-site tracking, Protect for CI/CD SEO testing, and Impact for executive dashboards.
Who uses Lumar?
Lumar is used by enterprise organizations with large, complex websites, including reported clients such as Adobe, Microsoft, eBay, PayPal, Comcast, and Deloitte.
Where is Lumar headquartered?
Lumar is headquartered in London, United Kingdom, with additional offices reported in New York and Krakow, Poland.
What is Lumar's Protect feature?
Protect integrates into a customer's CI/CD pipeline to test staging builds for SEO regressions and stop harmful changes before they reach production.