Lusha review 2026: B2B contact data and sales intelligence platform. See pricing tiers, credit system, key features, pros and cons, and alternatives.
Category
Sales
Pricing
Freemium (credit-based subscription), from Free (Starter plan from about $37.45/month billed annually)
Verified
Not yet
Last updated
July 18, 2026
Founded
2016
Headquarters
Tel Aviv, Israel, with additional US offices
Free PlanWeb AppAPIFreemium
Overview
Lusha is a B2B sales intelligence platform that provides verified email addresses, phone numbers, and company data to help sales, recruiting, and marketing teams find and reach prospects. It was founded in 2016 in Tel Aviv, Israel, by Yoni Tserruya and Assaf Eisenstein and has since raised roughly $245 million in funding, reaching a valuation of about $1.5 billion after its 2021 Series B round.
The company operates a crowd-sourced and verified contact database accessed mainly through a browser extension, alongside a web app, CRM integrations, and an API, and has expanded into sales engagement with its Engage and Conversations products.
Key Features
Lusha's browser extension overlays verified contact details directly onto LinkedIn profiles and company websites, letting users reveal emails and phone numbers without leaving their existing workflow. The platform also provides company-level firmographic and intent data to help prioritize accounts.
Beyond contact lookup, Lusha includes Lusha Engage for building and running outreach sequences and Lusha Conversations for call intelligence, plus native integrations with CRMs like Salesforce and HubSpot and an API for bulk enrichment.
Pricing
Lusha uses a freemium, credit-based model: the free plan gives one user 40 credits per month, while paid Starter, Pro, and Premium plans provide increasing monthly credit allowances, priced per user and cheaper when billed annually versus monthly.
Each contact reveal consumes credits, with emails costing fewer credits than phone numbers under the current rate structure. Larger sales organizations can move to the custom-priced Scale plan for higher volume and additional administrative controls.
Key Features
Browser extension enrichment — Reveals verified emails and phone numbers directly on LinkedIn and company websites through a Chrome extension.
Verified contact database — Combines crowd-sourced contributions with verification processes to maintain accuracy of emails and direct-dial phone numbers.
Company and intent data — Provides firmographic details and buying-intent signals to help prioritize which accounts to target.
CRM integrations — Native integrations with Salesforce, HubSpot, and other CRMs sync enriched contact data directly into existing sales workflows.
Lusha Engage — Built-in outreach sequencing tool for running multi-step email and call campaigns from within Lusha.
Lusha Conversations — Call intelligence features that record, transcribe, and analyze sales calls.
API access — REST API for bulk or programmatic contact and company enrichment integrated into custom tools.
Credit-based plans — Flexible per-user credit allowances scale from a free tier through custom enterprise pricing.
Pros & Cons
Pros
Lower entry price than large incumbents like ZoomInfo, with a usable free tier.
Browser extension makes prospecting fast without leaving LinkedIn or a company website.
Includes outreach (Engage) and call intelligence (Conversations) beyond pure contact lookup.
Well-funded, established company with strong CRM integrations.
Credit system lets teams control spend by only paying for reveals they actually use.
Cons
Credit-based pricing can get expensive quickly for teams doing high-volume phone-number lookups.
Data coverage and accuracy can vary by region compared to email accuracy.
Enterprise-scale pricing on the Scale plan is not published and requires a custom quote.
Some users report the free plan's 40 monthly credits are consumed very quickly.
Pricing
Free $0 monthly
Starter About $37.45/month per user billed annually (about $49.90 billed monthly) monthly or annual
Pro About $52.45/month per user billed annually (about $69.90 billed monthly) monthly or annual
Premium About $299.95/month per user billed annually (about $399.90 billed monthly) monthly or annual
Scale Custom annual
Frequently Asked Questions
Is Lusha free to use?
Lusha has a permanently free plan that includes 40 credits per month for a single user, along with the browser extension and basic CRM integrations.
How does Lusha's credit system work?
Each contact reveal uses credits; revealing an email typically costs fewer credits than revealing a phone number, and paid plans include larger monthly credit allowances.
What is Lusha used for?
Lusha is used primarily by sales, recruiting, and marketing teams to find and verify contact details for prospects and to run outreach campaigns.
Who founded Lusha?
Lusha was founded in 2016 in Tel Aviv, Israel, by Yoni Tserruya and Assaf Eisenstein.
How much funding has Lusha raised?
Lusha has raised approximately $245 million in total funding, including a $205 million Series B round in 2021 that valued the company at about $1.5 billion.
What are Lusha's main competitors?
Lusha competes primarily with ZoomInfo, Apollo.io, Cognism, and Seamless.AI in the B2B sales intelligence space.