Gem is an AI recruiting CRM and ATS platform used by 1,200+ talent teams. See 2026 pricing, features, pros, cons and top alternatives.
Category
Recruitment
Pricing
Custom, from $130/month (startup tier, 1-10 employees)
Verified
Not yet
Last updated
July 18, 2026
Founded
2017
Headquarters
San Francisco, California, United States
Web AppAPIAI
Overview
Gem is an AI-powered recruiting CRM and applicant tracking platform founded in 2017 by former Dropbox and Facebook engineering managers Steven Bartel and Nick Bushak, headquartered in San Francisco.
The company has raised 148 million dollars in total funding, including a 100 million dollar Series C in 2021 at a 1.2 billion dollar unicorn valuation, and now serves more than 1,200 talent acquisition teams including Wayfair, Dropbox, Cisco and DoorDash.
Key Features
Gem combines sourcing and CRM tools backed by more than 800 million candidate profiles, applicant tracking, interview scheduling with load balancing, and pipeline analytics and benchmarking for talent acquisition leaders.
Newer AI-powered features include AI sourcing agents, AI-assisted application review, and talent rediscovery that resurfaces previously sourced candidates for new openings.
Pricing
Gem uses largely custom, per-seat pricing that varies by company size and deployment model, distinguishing between Standard Seats and AI-Powered Seats.
The one public pricing point is a startup tier at 130 dollars per month for companies with 1-10 employees, with additional discounts, including up to six months free, for companies under 30 or 30-100 employees.
Key Features
Talent sourcing CRM — Gives recruiters access to a database of more than 800 million candidate profiles for proactive sourcing.
Applicant tracking system — Manages job requisitions, application review, interview feedback and offers, natively or alongside an existing ATS.
Interview scheduling — Provides a self-service candidate scheduling portal with automated interviewer load balancing.
Pipeline analytics and benchmarking — Delivers funnel dashboards, hiring forecasts and industry benchmark comparisons for TA leaders.
AI sourcing and ranking agents — Uses AI to suggest, rank and rediscover candidates for open roles.
LinkedIn, Gmail and Outlook integration — Integrates directly with LinkedIn Recruiter and email clients via a browser extension.
Flexible deployment model — Works alongside an existing ATS like Greenhouse or Lever, or as an all-in-one replacement.
Pros & Cons
Pros
Deep integration with LinkedIn Recruiter, Gmail and Outlook streamlines sourcing workflows
Strong analytics and benchmarking for measuring recruiting performance
Flexible deployment; can sit alongside an existing ATS or replace it entirely
Well-funded (148 million dollars raised) with enterprise customers like Wayfair, Dropbox, Cisco and DoorDash
Discounted startup pricing tier lowers the barrier for small companies
Cons
Full pricing is largely custom and quote-based rather than transparent for larger teams
AI-powered features require a separate, likely pricier seat tier on top of standard seats
Can be more sourcing and CRM-focused than some all-in-one competitors like Ashby
Best value is realized at scale, so very small non-startup teams may find it costly relative to lighter tools
Pricing
Startup $130/month (discounted from $270/month) Monthly, 10% discount if billed annually
Standard Seat Custom pricing Annual contract, per seat
AI-Powered Seat Custom pricing Annual contract, per seat
Enterprise Contact for pricing Custom annual contract
Frequently Asked Questions
Who founded Gem and when?
Gem was founded in 2017 by Steven Bartel and Nick Bushak, both former engineering managers at Dropbox and Facebook.
How much funding has Gem raised?
Gem has raised a total of 148 million dollars, including a 100 million dollar Series C in September 2021 led by ICONIQ Growth at a 1.2 billion dollar valuation.
How much does Gem cost?
Pricing is largely custom based on company size and chosen deployment; a discounted startup tier starts around 130 dollars per month for companies with 1-10 employees, with additional discounts for companies under 30 or 30-100 employees.
Does Gem replace my existing ATS?
It can either integrate alongside an existing ATS like Greenhouse or Lever, or serve as a full all-in-one ATS and CRM replacement.
What companies use Gem?
Enterprise customers include Wayfair, Dropbox, Nasdaq, Cisco and DoorDash, among more than 1,200 talent acquisition teams.
What are the main alternatives to Gem?
Ashby, Greenhouse, Lever, hireEZ, SeekOut and Beamery.