GatherUp is a review and reputation management platform for local businesses. See 2026 pricing plans, features, pros, cons and alternatives.
Category
Reputation Management
Pricing
Subscription, from $99/month
Verified
Not yet
Last updated
July 18, 2026
Founded
2013
Headquarters
San Jose, California, United States
Web AppFree TrialAPI
Overview
GatherUp is a customer feedback and reputation management platform founded in San Jose in 2013 and acquired by Traject in 2019, helping local businesses and multi-location brands collect reviews and monitor their online reputation.
The platform routes customer feedback through automated requests, directing happy customers toward public reviews and unhappy customers into a private resolution loop, while monitoring more than 100 review sites.
Key Features
Core features include automated email and SMS review requests, NPS surveys, AI-generated review response suggestions, QR codes and feedback links, and review widgets for social sharing.
Paid add-ons extend the platform further, including Listings Hub for business-listing syncing across roughly 125 directories and Review Defense for detecting and disputing fraudulent reviews.
Pricing
GatherUp starts at 99 dollars per month for a single location on the Small Business plan, with a 14-day free trial commonly offered.
Multi-location pricing drops to roughly 60 dollars per location per month for 2-10 locations, with further volume discounts at scale, plus a custom-quoted white-label Agency plan for resellers.
Key Features
Automated review generation — Sends email and SMS requests to customers, routing feedback based on sentiment toward public reviews or private resolution.
100-plus review site monitoring — Tracks new reviews across major platforms and industry-specific directories from one dashboard.
NPS surveys — Measures and tracks Net Promoter Score and customer sentiment over time.
AI-generated review responses — Suggests AI-assisted replies to incoming reviews to save staff time.
Review widgets and social sharing — Automates redistribution of positive reviews as marketing content and website widgets.
QR codes and feedback links — Captures feedback in physical locations via custom links and QR codes.
Listings Hub add-on — Syncs business name, address and phone information across roughly 125 online directories.
Review Defense add-on — Detects and helps dispute fraudulent or policy-violating reviews.
Pros & Cons
Pros
Broad review-site coverage across more than 100 platforms
AI-assisted review responses save time for busy teams
Flexible multi-location and white-label agency pricing options
Established player since 2013, backed by Traject's marketing-technology portfolio
Strong built-in reporting and NPS survey tooling
Cons
Entry pricing of 99 dollars per month is high for a solo small business compared to some lighter competitors
Add-ons like Listings Hub and Review Defense cost extra on top of base plans
Per-location multi-site pricing can add up quickly for large franchise groups
Some pricing and plan details require a sales quote rather than being fully self-serve
Pricing
Small Business $99/month Monthly, annual discount available
Multi-Location From $60/month per location Monthly, tiered pricing for 2-10+ locations
Agency Contact for pricing Custom
Frequently Asked Questions
How much does GatherUp cost?
Plans start around 99 dollars per month for a single location, with multi-location pricing around 60 dollars per location per month depending on volume, and custom Agency pricing for white-label resellers.
Who owns GatherUp?
GatherUp was founded in 2013 and acquired by Traject, a marketing-technology holding company, in 2019.
Does GatherUp offer a free trial?
Yes, a 14-day free trial is commonly offered to prospective customers.
What review sites does GatherUp monitor?
More than 100 review sites, including major platforms like Google and Facebook plus industry-specific directories.
Does GatherUp support SMS review requests?
Yes, plans include monthly SMS and email credits, with an additional SMS marketing add-on available.
What are alternatives to GatherUp?
Notable alternatives include Birdeye, Podium, Reputation.com, Grade.us and Yext.