Broadly Review, Pricing & Features

Broadly is a reputation management and customer engagement platform for local businesses. See pricing, features, and how its review, chat, and SMS tools work.

Category
Reputation Management
Pricing
Subscription, from Custom pricing (typically $200+/month)
Verified
Not yet
Last updated
July 18, 2026
Founded
2013
Headquarters
San Francisco, California, US
Web AppAIFreemium

Overview

Broadly was founded in 2013 and is headquartered in San Francisco, California, employing roughly 85 people. In March 2023, Broadly was acquired by Vendasta and continues to operate as a customer engagement platform aimed at local service businesses.

The platform bundles review generation, two-way SMS and web chat, and payment collection into one dashboard, targeting home-services, dental, automotive, and other appointment-driven local businesses that want to reduce the number of separate tools they manage.

Key Features

Broadly automatically requests reviews via SMS or email after a service is completed and helps publish and monitor those reviews across Google, Facebook, TripAdvisor, and Nextdoor from a single inbox.

Its AI-assisted web chat widget engages website visitors around the clock to capture leads, while unified SMS/email messaging and mobile payment collection round out the customer communication toolkit. Broadly also integrates with vertical tools like QuickBooks, Dentrix, NapaTracs, and ServiceMonster.

Pricing

Broadly does not publish list pricing; prospective customers must request a custom quote. Third-party sources report typical starting costs in the roughly $200-$300 per month range for a single location, with pricing scaling based on the number of locations and features enabled.

Annual prepayment can reduce the effective monthly cost, and enterprise/multi-location pricing is quoted individually.

Key Features

Pros & Cons

Pros

  • Consolidates reviews, chat, SMS, and payments into one platform, reducing tool sprawl for small businesses
  • Strong focus on local service verticals with relevant software integrations
  • AI-assisted chat helps capture leads outside business hours
  • Backed by Vendasta since its 2023 acquisition, adding resources and stability

Cons

  • Pricing is not transparent and requires a sales call to obtain a quote
  • Payment processing functionality is reported as more limited than dedicated payment tools
  • Pricing scales quickly for multi-location businesses
  • Primarily built for local/trade businesses, less suited to e-commerce or non-local companies

Pricing

Frequently Asked Questions

What is Broadly used for?

Broadly is used by local service businesses to generate and manage customer reviews, chat with website visitors, message customers via SMS/email, and collect payments from one platform.

Who owns Broadly?

Broadly was acquired by Vendasta in March 2023 and continues to operate as a distinct customer engagement product.

How much does Broadly cost?

Broadly does not publish pricing publicly; typical single-location costs are reported around $200-$300 per month, with custom quotes based on locations and features.

Does Broadly integrate with other software?

Yes, Broadly integrates with tools like QuickBooks, Dentrix, NapaTracs, and ServiceMonster, among others.

What size businesses use Broadly?

Broadly is designed primarily for small to mid-sized local, service-based businesses such as home services, dental, and automotive companies.

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