Clearbit is now Breeze Intelligence under HubSpot. See 2026 pricing, features, pros and cons of this B2B data enrichment and intent platform.
Category
Sales
Pricing
Credit-based add-on bundled with a required paid HubSpot subscription (no longer sold as a standalone product), from Approximately 75 USD per month total (about 30 USD per month for HubSpot Starter plus about 45 USD per month for 100 Breeze Intelligence credits on annual billing)
Verified
Not yet
Last updated
July 19, 2026
Founded
2014
Headquarters
San Francisco, California, United States (original headquarters; now operated as part of HubSpot, headquartered in Cambridge, Massachusetts)
From Clearbit to Breeze Intelligence
Clearbit launched in 2014 as a standalone B2B data enrichment company, building a reputation for its developer-friendly APIs that appended firmographic, technographic, and contact data to email addresses, domains, and IP addresses. Over the following decade it became a staple integration for sales and marketing teams working inside Salesforce, HubSpot, Marketo, and Segment.
In December 2023, HubSpot announced it had acquired Clearbit, and by 2024 the product had been absorbed into HubSpot's Breeze AI suite under the name Breeze Intelligence. The standalone clearbit.com product and self-serve signup were retired for new customers, and as of 2026 enrichment, buyer intent, and form-shortening capabilities are sold exclusively as an add-on to a paid HubSpot subscription rather than as an independent SaaS product.
How the enrichment technology works today
Breeze Intelligence still relies on the underlying Clearbit data engine: a combination of first-party crawling, public records, partner data, and machine learning models that assemble structured company and contact profiles from a fragmented web. Enrichment happens directly inside HubSpot CRM records, forms, and workflows, so marketing and sales teams see enriched fields (employee count, industry, revenue range, technology stack, job title, seniority) without leaving the HubSpot interface.
The product is priced on a credit system: each successful enrichment or intent lookup consumes one credit from a monthly pool that resets and does not roll over. Buyers must already hold a paid HubSpot Starter, Professional, or Enterprise seat before they can purchase Breeze Intelligence credits, which represents a meaningful shift from Clearbit's old plug-and-play pricing.
Who still uses it and alternatives
Existing HubSpot customers who valued Clearbit's enrichment accuracy are the primary remaining users, since the tool now only makes sense within the HubSpot ecosystem. Teams on other CRMs, or teams that want enrichment decoupled from a marketing platform subscription, generally evaluate alternatives such as Clay, ZoomInfo, Apollo.io, or Cognism instead.
Key Features
Company and contact data enrichment — Appends firmographic fields (industry, employee count, revenue range, funding, technology stack) to HubSpot company and contact records.
Buyer intent signals — Surfaces accounts showing increased engagement or research activity so sales teams can prioritize outreach.
Form shortening — Auto-fills known contact fields on HubSpot forms so visitors see fewer fields, improving conversion rates.
Visitor identification (Reveal) — Deanonymizes company-level traffic hitting a website, matching anonymous visits to company records.
Native HubSpot workflows integration — Enrichment can trigger inside HubSpot automation workflows and lead-scoring rules.
Technographic data — Identifies the software and tools a target company already uses.
Multi-source data sourcing — Combines multiple underlying data sources to improve match and fill rates versus a single provider.
No longer available as a standalone product; a paid HubSpot subscription is now mandatory just to purchase credits
Total cost of ownership has increased significantly since the HubSpot acquisition, with mid-market teams often paying well over 1000 USD per month
Monthly credits expire with no rollover, which can waste unused capacity
Teams on non-HubSpot CRMs have much more limited access to the technology than before the acquisition
Pricing has become more layered and harder to predict, combining HubSpot tier costs with separate credit-pack costs
Pricing
Breeze Intelligence Starter Credits Approximately 45 USD per month (annual) or 50 USD per month (monthly) monthly or annual
Breeze Intelligence Growth Credits Approximately 150 USD per month monthly or annual
Breeze Intelligence Scale Credits Approximately 700 USD per month monthly or annual
Frequently Asked Questions
Is Clearbit still a separate product in 2026?
No. Clearbit has been rebranded and folded into HubSpot as Breeze Intelligence, and it is no longer sold or signed up for as a standalone product.
Do I need HubSpot to use Clearbit or Breeze Intelligence?
Yes. As of 2026, Breeze Intelligence requires an active paid HubSpot subscription before enrichment credits can be purchased.
What happened to the Clearbit API for developers?
HubSpot has wound down the general-purpose standalone Clearbit APIs for new customers in favor of the in-product Breeze Intelligence enrichment features inside HubSpot.
How much does Breeze Intelligence cost?
Pricing is credit-based, with entry packages around 45 to 50 USD per month for 100 credits on top of a required HubSpot subscription that starts around 30 USD per month, though actual total spend varies by plan and volume.
What can Breeze Intelligence do that plain HubSpot forms cannot?
It enriches contact and company records automatically, shortens forms by pre-filling known fields, identifies anonymous website visitors at the company level, and surfaces buyer intent signals.
What are good alternatives if I am not on HubSpot?
Teams outside the HubSpot ecosystem commonly evaluate ZoomInfo, Apollo.io, Cognism, or Clay for comparable enrichment and intent capabilities.
Did the underlying data quality change after the acquisition?
The core enrichment data engine originates from the original Clearbit technology, though it is now positioned and packaged under HubSpot's Breeze AI branding.
Can existing Clearbit API customers keep their old integration?
HubSpot has been migrating legacy Clearbit customers toward Breeze Intelligence and HubSpot subscriptions rather than maintaining the old standalone product indefinitely, so long-term continuity of the old API is not guaranteed.