Folk vs Kommo vs Salesmate

Folk, Kommo, and Salesmate are all per-seat CRMs with AI layered on top, but each bundles a different core communication capability. Salesmate is the only one…

Folk

Subscription · From $24/month per member (billed annually)

Best for: Small teams that spend their time capturing and enriching relationships from LinkedIn and want a flexible, spreadsheet-style CRM.

Kommo

Subscription · From $15/user/month

Best for: Sales teams whose leads come primarily through WhatsApp, Instagram, and other messaging channels and want a no-code chatbot builder.

Salesmate

Tiered subscription, priced per user per month · From $23 USD per user per month (Basic plan, billed annually)

Best for: Teams that want native calling, texting, and support ticketing bundled into the CRM instead of paying for a separate telephony or help-desk tool.

At a Glance

 FolkKommoSalesmate
Primary categoryCRMCRMCRM
RatingNot documentedNot documentedNot documented
Pricing modelSubscriptionSubscriptionTiered subscription, priced per user per month
Starting price$24/month per member (billed annually)$15/user/month$23 USD per user per month (Basic plan, billed annually)
Free planYesNot documentedNot documented
Free trialYesYesYes
PlatformsWeb, iOS, AndroidWeb, iOS, AndroidWeb, iOS, Android
Team collaborationNot documentedNot documentedNot documented
AI featuresYesYesYes
Public APIYesYesYes

Standout Differences

Native voice calling only on Salesmate

Salesmate bundles a power dialer, voicemail drop, SMS, and call transcription directly into its Business tier and above, a native telephony layer that neither Folk nor Kommo's documented feature sets include.

Salesmate

Messaging channels versus voice channels

Kommo unifies WhatsApp, Instagram, Facebook Messenger, and Telegram into one inbox, while Salesmate focuses on native phone calling and texting; Folk instead syncs with WhatsApp and email but doesn't lead with either channel.

Kommo, Salesmate, Folk

Every AI assistant works differently

Folk's Magic Fields auto-fill contact data, Kommo's AI Agent drafts chat replies and summarizes conversations, and Salesmate's Sandy AI assistant plus newer AI agents focus on lead qualification and meeting booking.

Folk, Kommo, Salesmate

Support ticketing bundled with Salesmate

Salesmate's Pro tier adds a team inbox and basic support ticketing alongside the sales CRM, a combined sales-and-support layer that Folk and Kommo don't document.

Salesmate

LinkedIn capture remains Folk's edge

Folk's folkX extension captures and AI-enriches LinkedIn contacts with one click, a workflow neither Kommo nor Salesmate's feature sets replicate.

Folk

Feature-by-Feature

Native Communication Tools

FeatureFolkKommoSalesmate
Native calling, texting, and power dialerNot documentedNot documentedAvailable
Team or shared inboxNot documentedAvailableAvailable
Support ticketingNot documentedNot documentedAvailable

AI and Automation

FeatureFolkKommoSalesmate
AI assistant or agentAvailableAvailableAvailable
No-code chatbot or workflow automation builderNot documentedAvailableLimited

Trial and Capture

FeatureFolkKommoSalesmate
Free trial without credit cardAvailableAvailableAvailable
Browser extension for contact captureAvailableNot documentedNot documented

Pricing Compared

Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.

Folk

Standard — $30/member/month ($24/member/month billed annually) Monthly or Annual
Premium — $60/member/month ($48/member/month billed annually) Monthly or Annual
Enterprise — $100/member/month ($80/member/month billed annually) Monthly or Annual

Kommo

Base — $15/user/month Monthly (min. 6-month commitment)
Advanced — $25/user/month Monthly (min. 6-month commitment)
Pro — $45/user/month Monthly (min. 6-month commitment)
Enterprise — Custom pricing Annual/custom

Salesmate

Basic — $23 USD per user per month Monthly or annual
Pro — $39 USD per user per month Monthly or annual
Business — $63 USD per user per month billed annually, $79 billed monthly Monthly or annual
Enterprise — Custom pricing - contact sales Annual contract

Pros & Cons

Folk

Pros

  • Fast setup and modern, spreadsheet-like interface that is easier to learn than traditional enterprise CRMs
  • folkX extension makes capturing and enriching LinkedIn contacts significantly faster than manual data entry
  • Flexible Table-based data model adapts to sales, recruiting, fundraising, and partnership use cases without heavy customization
  • Strong AI enrichment and Magic Fields reduce manual research work
  • Backed by a credible investor (Accel) and the eFounders/Hexa startup studio track record

Cons

  • No perpetual free plan, only a 14-day trial, unlike some competitors such as HubSpot
  • Per-seat pricing means costs scale directly with team size, which can get expensive for larger teams
  • API access, dashboards, and custom objects are gated behind the Premium tier and above
  • Less mature enterprise sales and marketing automation depth compared to HubSpot or Salesforce
  • Enrichment and AI field usage are capped by monthly credit limits that vary by plan

Kommo

Pros

  • Deep native WhatsApp and Instagram integration rather than relying on third-party connectors
  • No-code Salesbot makes chatbot automation accessible to non-technical sales managers
  • Unified inbox keeps every channel and the pipeline in one screen
  • 14-day free trial gives full feature access with no credit card required
  • Mobile apps with a business-card scanner suit field and event-based sales teams

Cons

  • No permanent free plan; paid plans require a minimum six-month commitment
  • Advanced automation, Salesbot and the full AI kit are locked behind higher-priced tiers
  • Per-user pricing can get expensive quickly for larger sales teams
  • Enterprise pricing is custom and not published, requiring a sales conversation
  • Some users report a learning curve to configure pipelines and Salesbot flows effectively

Salesmate

Pros

  • Native calling, texting, and power dialer functionality included without a separate paid add-on at higher tiers
  • Competitive per-user pricing starting at 23 dollars per month compared with many enterprise CRMs
  • Built-in AI assistant and automation tools aimed at reducing manual data entry
  • 15-day free trial with full feature access and no credit card required

Cons

  • Entry-level Basic plan lacks sequences, team inbox, and AI features, which are gated to Pro and above
  • Power dialer and voicemail drop are limited to the Business tier and above
  • Smart flow automation is credit-limited per plan, which can constrain heavy automation users
  • Smaller third-party integration ecosystem than larger CRMs like Salesforce or HubSpot

Use Cases

Choose Folk: Small teams that spend their time capturing and enriching relationships from LinkedIn and want a flexible, spreadsheet-style CRM.
Choose Kommo: Sales teams whose leads come primarily through WhatsApp, Instagram, and other messaging channels and want a no-code chatbot builder.
Choose Salesmate: Teams that want native calling, texting, and support ticketing bundled into the CRM instead of paying for a separate telephony or help-desk tool.

Folk

  • Startup fundraising tracking — Founders use Folk to track investor conversations, capture contacts from LinkedIn, and manage fundraising pipelines from first outreach to closed round.
  • Lightweight sales CRM for small teams — Small sales teams use Folk as a faster-to-adopt alternative to heavyweight CRMs, relying on folkX to build prospect lists directly from LinkedIn.
  • Recruiting and candidate pipeline management — Recruiters and hiring teams use Folk's Tables and pipelines to track candidates captured from LinkedIn profiles through interview stages.

Kommo

  • Messenger-based sales pipelines — Teams that sell primarily over WhatsApp and Instagram use Kommo to manage conversations and pipeline stages in one place.
  • Automated lead qualification — Marketing and sales teams use Salesbot to automatically qualify inbound leads and route them to reps.
  • Field sales lead capture — Reps at trade shows and events use the mobile app's business-card scanner to instantly create CRM records.

Salesmate

  • Small Business Sales Pipeline Management — Small sales teams use Salesmate's visual pipelines and built-in calling to track deals and reach prospects without stitching together separate CRM and phone tools.
  • Combined Sales and Support Workflows — Teams that need light customer support alongside sales use Salesmate's team inbox and ticketing tools to manage both from a single record.
  • Automated Outreach Sequences — Sales reps use email sequences, smart flow automation, and the meeting scheduler to reduce manual follow-up work and book more meetings.

Frequently Asked Questions

Which of Folk, Kommo, and Salesmate includes native phone calling?

Salesmate is the only one of the three that bundles native calling, texting, power dialing, and voicemail drop directly into its paid plans, with power dialer features available from the Business tier up. Folk and Kommo don't document native voice calling.

Do any of these have a free plan?

No, none of the three offers a permanent free plan. Folk offers a 14-day trial, Kommo a 14-day trial, and Salesmate a 15-day trial, all without requiring a credit card.

Which is best for WhatsApp-heavy sales teams?

Kommo is purpose-built around unifying WhatsApp, Instagram, and other messaging channels into one inbox. Folk syncs with WhatsApp but isn't centered on it, and Salesmate's documented features focus on native calling and texting rather than WhatsApp.

How do the AI features compare?

Folk's AI Assistants and Magic Fields auto-enrich and auto-fill contact data. Kommo's AI Agent drafts replies and summarizes chat conversations. Salesmate's Sandy AI assistant plus newer AI agents focus on lead qualification, meeting booking, and workflow triggers.

Which tool includes support ticketing?

Salesmate's Pro tier and above include a team inbox and basic ticketing, combining light customer support with the sales CRM. Folk and Kommo don't document ticketing functionality.

How does starting price compare?

Kommo starts lowest at $15/user/month but requires a minimum six-month commitment. Salesmate's Basic plan starts at $23/user/month. Folk starts at $24/member/month billed annually, with no minimum contract term stated.

Read the full Folk review · Read the full Kommo review · Read the full Salesmate review