Tock reservation and dining platform: pricing plans, features, and how it compares to OpenTable and Resy in 2026.
Tock is a reservation, waitlist, and hospitality commerce platform originally created in 2014 by Nick Kokonas, co-founder of the acclaimed Chicago restaurant group Alinea. Kokonas built Tock after running into the limitations of existing reservation systems at his own restaurants, particularly around prepaid tickets for prix-fixe experiences and reducing no-shows, and the company remains headquartered in Chicago, Illinois.
Tock grew from a single-restaurant tool into a platform used by thousands of restaurants, wineries, and hotels before being acquired by Squarespace in 2021 for more than 400 million dollars as part of Squarespace's push into hospitality and commerce tools. In 2024, Squarespace agreed to sell Tock to American Express for roughly 400 million dollars, alongside Amex's acquisition of the restaurant payments company Rooam, folding Tock into American Express's broader dining and cardholder rewards strategy.
Today Tock operates as part of American Express rather than as an independent company, continuing to serve restaurants and hospitality venues with reservation, waitlist, event ticketing, and takeout tools while also connecting to Amex's card member dining benefits and offers.
Tock's core reservation system lets restaurants manage table bookings, walk-in waitlists, and guest communication from a single dashboard, with the ability to sell prepaid tickets for special events, tasting menus, and prix-fixe dinners directly through the booking flow, a feature that set it apart from reservation platforms built only around standard table bookings.
The platform includes guest profile and CRM tools that track dining history, preferences, and spend across visits, along with POS and payment integrations on higher tiers so reservation and table data can sync with a restaurant's existing point-of-sale system. Tock To Go extends the platform into takeout and delivery order management.
Tock's pricing philosophy is built around a flat monthly subscription with no per-cover fee, in contrast to competitors that charge a fee for every seated diner, which the company positions as more predictable for high-volume restaurants, offset instead by a small percentage fee on prepaid bookings and ticketed experiences.
Tock offers multiple subscription tiers. The Base plan starts around 79 dollars a month with no per-cover fee, while an Essential plan runs about 199 dollars a month and includes a roughly 2 percent fee on prepayments. Higher Plus and Premium tiers add lower prepayment fees, POS integrations, premium support, event management tools, and deeper guest insights, with exact pricing available on request from Tock's sales team.
Tock also sells Tock To Go, its takeout and delivery product, separately for a flat 199 dollars a month plus roughly 2 percent on orders, or 3 percent on orders without a subscription. International pricing and enterprise contracts for hotel groups and multi-location restaurant chains are quoted individually.
Tock is owned by American Express, which acquired it from Squarespace in a deal completed in 2024 for roughly 400 million dollars.
Tock was created in 2014 by Nick Kokonas, co-founder of the Chicago restaurant group Alinea.
Tock's Base plan starts around 79 dollars a month, with Essential around 199 dollars a month plus a prepayment fee, and higher Plus and Premium tiers priced on request.
No, Tock uses a flat monthly subscription model with no per-cover fee, charging instead a small percentage on prepaid bookings and ticketed events.
Tock To Go is Tock's separate takeout and delivery ordering product, priced at a flat 199 dollars a month plus a percentage on orders.
Yes, Tock supports selling prepaid tickets for tasting menus, prix-fixe dinners, and other special dining experiences.
Tock emphasizes flat-fee pricing and prepaid ticketed experiences, while OpenTable is built primarily around standard table reservations with a larger diner-facing discovery network.
Yes, POS integration is available on Tock's higher-tier plans.