Choco Review, Pricing & Features

Choco connects restaurants and food distributors with AI-powered ordering, catalogs, and a sales rep app. Restaurants use it free; suppliers pay custom rates.

Category
Retail, Restaurant & POS
Pricing
Freemium, from Free
Verified
Not yet
Last updated
July 18, 2026
Founded
2018
Headquarters
Berlin, Germany
Free PlanWeb AppiOSAndroidAPIAIFreemium

Overview

Choco is a B2B technology platform for the food and beverage supply chain, founded in 2018 in Berlin, Germany by Daniel Khachab, Rogerio Da Silva Yokomizo, and Julian Hammer. It connects restaurants with the distributors that supply them, replacing phone- and text-based ordering with a digital ordering and catalog platform.

The company has raised over $300 million in venture funding and reached unicorn status at a roughly $1.2 billion valuation, with backers including Bessemer Venture Partners, Coatue, and Insight Partners.

Key Features

Restaurants use Choco's free mobile and web app to place and track orders with multiple suppliers from a single place, reducing errors compared to phone or text ordering. Distributors and their sales teams get a real-time digital catalog, AI-assisted order logging, and smart alerts that flag upsell opportunities or churn risk based on changes in ordering patterns.

A dedicated Sales Rep app lets field reps manage accounts, browse catalogs, and log orders from their phone while visiting customer restaurants, and prospecting tools let reps scan a restaurant's menu to suggest relevant products when courting new accounts.

Pricing

Choco's restaurant-facing ordering app is free to use, with no published fees for restaurants. Suppliers and distributors pay for the platform under a custom pricing model based on usage, number of users, and selected features, rather than fixed published tiers.

Third-party estimates suggest supplier pricing can fall roughly in the $20-$25 per customer account per month range, but this is not an officially published rate, and suppliers need to contact Choco's sales team for an exact quote.

Key Features

Pros & Cons

Pros

  • Free for restaurants, removing cost as a barrier to adopting digital ordering
  • AI-assisted order logging and alerts help distributor sales teams work more efficiently
  • Consolidates multi-supplier ordering into a single app for restaurant staff
  • Backed by significant funding and unicorn status, suggesting platform stability and continued investment

Cons

  • Supplier pricing is not publicly published and requires a custom sales quote
  • Does not include built-in payment processing or invoicing as a core feature
  • Value is strongest where both a restaurant's suppliers and the restaurant itself are on Choco
  • Primarily focused on food and beverage distribution, not a general-purpose B2B ordering tool

Pricing

Frequently Asked Questions

Is Choco free for restaurants?

Yes, the Choco app is free for restaurants to order from their suppliers, with no listed fees.

How much does Choco cost for suppliers?

Choco uses custom pricing for suppliers and distributors based on usage and features, with third-party estimates suggesting roughly $20-$25 per customer account per month; exact pricing requires a sales quote.

Does Choco process payments?

Choco's core platform is focused on order and catalog management rather than payment processing or invoicing.

Where is Choco headquartered?

Choco is headquartered in Berlin, Germany, and was founded there in 2018.

Does Choco have a mobile app?

Yes, Choco offers apps for both restaurants (iOS and Android) and a separate Sales Rep app for distributor field sales teams.

Related Tools