See how TheFork Manager helps restaurants manage reservations, tables and guest marketing, plus its Performance and Enterprise pricing tiers.
TheFork Manager is the business-facing software that restaurants use to run the operational side of taking reservations through TheFork, a European online dining platform founded in Paris in 2007 and majority-owned by TripAdvisor since 2014. Instead of just listing a restaurant for diners to find, TheFork Manager gives the restaurant a single back-office dashboard for managing every reservation, regardless of whether it originated on TheFork's own app, TripAdvisor, the Michelin Guide, Google, the restaurant's own website, or its Instagram and Facebook pages.
The product is aimed at both independent restaurants and multi-location restaurant groups, and it positions itself less as a booking widget and more as an all-in-one operations layer that also touches marketing, guest relationship management and performance reporting.
At the center of TheFork Manager is a smart digital floorplan that helps restaurants optimize table assignments and turn times across services, paired with a centralized reservation inbox that pulls bookings from all connected channels into one view. No-show protection tools, including credit-card guarantees, prepayments and automated reconfirmation messages, are built in to reduce lost revenue from last-minute cancellations.
On the marketing and guest-relationship side, TheFork Manager includes a guest CRM with segmentation for building targeted campaigns and loyalty programs, AI-powered tools that summarize customer reviews and help staff respond to guest messages faster, and performance analytics that benchmark a restaurant's booking trends against similar venues. Integrations with POS and CRM systems keep guest profiles and spend history in sync across systems the restaurant already uses, and a mobile app lets managers adjust availability and bookings from the floor.
TheFork Manager does not publish flat monthly prices. It is sold in two tiers, Performance and Enterprise, both quoted after a sales conversation based on the restaurant's size, location and reservation volume. Enterprise adds features aimed at restaurant groups, such as centralized multi-venue data, cross-selling between locations, tailored email campaigns and a group-level performance dashboard.
Instead of a fixed subscription covering all bookings, TheFork Manager charges restaurants a commission calculated as a percentage of the average bill per guest for reservations that come through TheFork, TripAdvisor or other partner channels. Reservations generated through the restaurant's own website, Instagram or Facebook page are not subject to this commission.
It is restaurant management software for handling reservations, table planning, guest CRM and marketing in one system.
Pricing is custom and quoted by TheFork's sales team; reservations from TheFork and partner channels are charged a commission based on average bill per guest.
No. Commission applies to bookings from TheFork, TripAdvisor and partner channels, while bookings from the restaurant's own website, Instagram or Facebook are not commissioned.
No. It also manages bookings from TripAdvisor, the Michelin Guide, Google, and the restaurant's own website and social pages.
Enterprise includes everything in Performance plus multi-venue tools for restaurant groups, such as centralized data, cross-selling and group performance dashboards.
Yes, it syncs guest data with point-of-sale and CRM systems the restaurant already uses.
It is built by TheFork, a Paris-based company that is majority owned by TripAdvisor.
TheFork does not publicly advertise a self-serve free trial; interested restaurants typically request a demo and custom quote.