Explore Sender's free-forever plan, paid pricing tiers, and email and SMS marketing features for small businesses in 2026.
Category
Email Marketing
Pricing
Freemium subscription plus a pay-as-you-go credit option, from Free forever for up to 2,500 subscribers and 15,000 emails per month; paid plans start around $7 per month
Verified
Not yet
Last updated
July 19, 2026
Founded
2012
Headquarters
Vilnius, Lithuania
Free PlanWeb AppFreemiumTemplates
Overview
Sender is a bootstrapped email and SMS marketing platform founded in 2012 and headquartered in Vilnius, Lithuania. The company has grown without outside venture funding and employs roughly 30 people, positioning itself as an affordable, feature-rich alternative to larger email service providers.
Sender targets small businesses, solo creators, and ecommerce brands, with its free-forever plan and low-cost paid tiers designed to unlock most core functionality, including automation and transactional email, without requiring an upgrade for basic use cases.
Key Features
Sender combines a drag-and-drop email builder, marketing automation workflows, transactional and triggered emails via SMTP or API, and SMS marketing within a single dashboard, letting small teams manage multiple channels without separate tools.
Additional features include pop-ups and signup forms for list growth, audience segmentation, basic analytics and reporting, and a pay-as-you-go credit option for businesses that prefer not to commit to a recurring subscription.
Pricing
Sender's free-forever plan covers up to 2,500 subscribers and 15,000 emails per month with nearly all core features unlocked, which is more generous than many competing free tiers.
Paid plans start around $7 per month for the Standard tier and about $14 per month for the Professional tier, both scaling with subscriber list size, with unlimited seats and campaigns included, and a pay-as-you-go credit option available as an alternative to a recurring subscription.
Key Features
Free-forever plan — Covers up to 2,500 subscribers and 15,000 emails per month with nearly all core features unlocked.
Drag-and-drop email builder — Pre-built templates and a visual editor for building campaigns without coding.
Marketing automation workflows — Automation sequences and autoresponders triggered by subscriber behavior.
Transactional and triggered emails — Sent via SMTP or API for receipts, confirmations, and event-based messages.
SMS marketing — Send SMS campaigns alongside email from the same platform and dashboard.
Pop-ups and signup forms — Tools for growing subscriber lists directly on a website.
Audience segmentation and reporting — Segment contacts and review basic campaign analytics and performance reports.
Pay-as-you-go credits — Purchase sending credits as needed with no recurring monthly commitment.
Pros & Cons
Pros
Generous free-forever plan with nearly all features unlocked
Affordable entry-level paid pricing compared to larger ESPs
Combines email and SMS marketing in one platform
Unlimited seats and campaigns included on paid plans
Simple and beginner-friendly interface
Cons
Fewer advanced integrations than larger ESPs such as Mailchimp or Klaviyo
Smaller third-party app ecosystem overall
Deliverability reputation is less established than legacy providers
Reporting and analytics are more basic than enterprise-grade tools
Support responsiveness can vary depending on plan tier
Pricing
Free $0 per month Monthly
Standard From $7 per month Monthly, scales with list size
Professional From $14 per month Monthly, scales with list size
Pay as you go Credit-based, no recurring fee One-time credit purchase
Frequently Asked Questions
Is Sender really free?
Yes, Sender offers a free-forever plan covering up to 2,500 subscribers and 15,000 emails per month with most core features included, not just a limited trial.
How much does Sender cost after the free plan?
Paid plans start around $7 per month for the Standard tier and about $14 per month for the Professional tier, with pricing scaling based on subscriber list size.
Where is Sender headquartered?
Sender is headquartered in Vilnius, Lithuania, and was founded in 2012.
Does Sender support SMS marketing?
Yes, Sender lets users send SMS campaigns alongside email marketing from the same dashboard.
Is Sender good for ecommerce businesses?
Sender is commonly used by small ecommerce brands due to its automation features, transactional email support, and affordable pricing.
Does Sender offer a pay-as-you-go option?
Yes, Sender offers a pay-as-you-go credit plan for businesses that prefer not to commit to a recurring monthly subscription.
Is Sender venture funded?
No, Sender is a bootstrapped company that has grown without outside venture capital funding.