Sender vs SendPulse

Sender and SendPulse are both freemium email marketing platforms with usable free tiers, but SendPulse extends further into chatbots, a built-in CRM, web…

Best for Sender: Ecommerce sellers who want direct integrations with WooCommerce, PrestaShop, Shopify, or Jumpseller alongside a generous free automation tier.
Best for SendPulse: Teams wanting chatbot automation across Instagram, WhatsApp, Telegram, and other messaging apps, plus a built-in CRM and native mobile apps, in addition to email.

At a Glance

 SenderSendPulse
Primary categoryEmail MarketingEmail Marketing
RatingNot documentedNot documented
Pricing modelFreemium subscription plus a pay-as-you-go credit optionFreemium subscription with pay-as-you-go and per-channel add-on options
Starting priceFree forever for up to 2,500 subscribers and 15,000 emails per month; paid plans start around $7 per monthFree plan includes up to 15,000 emails per month; paid plans start around $9.85 per month
Free planYesYes
Free trialNot documentedNot documented
PlatformsWebiOS, Android
Team collaborationNot documentedNot documented
AI featuresNot documentedYes
Public APINot documentedYes

Key Differences

Chatbot & CRM Breadth

Sender: Sender's facts don't mention chatbots or a CRM.

SendPulse: SendPulse includes native chatbot builders for Instagram, TikTok, WhatsApp, Facebook Messenger, Telegram, and Viber, plus a built-in CRM with sales pipeline.

Teams wanting messaging-app automation and deal tracking in one tool avoid adding separate chat/CRM software.

Mobile Apps

Sender: Sender's facts explicitly note no native mobile app is mentioned on the site.

SendPulse: SendPulse documents iOS and Android apps plus a Chrome extension.

Marketers who need to manage campaigns or chat on the go are better served by a documented mobile app.

Free Plan Allowance and Cost Structure

Sender: Sender's Free Forever plan allows up to 2,500 subscribers and 15,000 emails/month with automation and segmentation included.

SendPulse: SendPulse's Free plan allows 15,000 emails/month but caps chatbots at 3, and paid tiers are priced in EUR on a 6-month billing cycle.

The free-tier limits and billing cadence affect which is cheaper to scale from zero.

Ecommerce vs. Multi-Channel Messaging Focus

Sender: Sender documents specific ecommerce platform integrations (WooCommerce, PrestaShop, Shopify, Jumpseller).

SendPulse: SendPulse's facts emphasize multi-channel messaging (chat apps, web push, SMS) more than named ecommerce platform integrations.

Online stores may prioritize native ecommerce connections, while messaging-heavy brands prioritize chat-channel breadth.

Enterprise Minimums

Sender: Sender's Enterprise plan is custom-priced with unlimited emails and SSO, and the facts don't state a contact minimum.

SendPulse: SendPulse's Enterprise plan requires a minimum of 2,500 contacts.

Affects whether a smaller team can access enterprise-only features like SSO without hitting a contact-volume minimum.

Feature-by-Feature

Core Email Marketing

FeatureSenderSendPulse
Drag-and-drop email builderAvailableAvailable
Marketing automationAvailableAvailable
A/B testingAvailableAvailable
Landing pages / formsAvailableAvailable

Multi-Channel & CRM

FeatureSenderSendPulse
SMS campaignsAvailableAvailable
Chatbot builders (social/messaging apps)Not documentedAvailable
Built-in CRM / sales pipelineNot documentedAvailable
Web push notificationsNot documentedAvailable
Live chat widgetNot documentedAvailable

Pricing & Access

FeatureSenderSendPulse
Permanent free planAvailableAvailable
Published entry paid priceNot documentedAvailable
Native mobile appUnavailableAvailable
Enterprise SSO (SAML)AvailableNot documented

Pricing Compared

Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.

Sender

Free — $0 per month Monthly
Standard — From $7 per month Monthly, scales with list size
Professional — From $14 per month Monthly, scales with list size
Pay as you go — Credit-based, no recurring fee One-time credit purchase

SendPulse

Free — $0 per month Monthly
Standard — From $9.85 per month Monthly, scales with subscriber count
Pro — Higher tier pricing based on subscriber count Monthly
Pay as you go — From $32 for 10,000 emails One-time credit purchase
Enterprise / VIP — Custom pricing Custom

Pros & Cons

Sender

Pros

  • Generous free-forever plan with nearly all features unlocked
  • Affordable entry-level paid pricing compared to larger ESPs
  • Combines email and SMS marketing in one platform
  • Unlimited seats and campaigns included on paid plans
  • Simple and beginner-friendly interface

Cons

  • Fewer advanced integrations than larger ESPs such as Mailchimp or Klaviyo
  • Smaller third-party app ecosystem overall
  • Deliverability reputation is less established than legacy providers
  • Reporting and analytics are more basic than enterprise-grade tools
  • Support responsiveness can vary depending on plan tier

SendPulse

Pros

  • Combines email, SMS, chat, and push notifications in a single platform
  • Generous free tier that includes CRM access
  • Competitive pay-as-you-go pricing for email sending
  • Chatbot builder for WhatsApp, Instagram, and Telegram differentiates it from typical ESPs
  • Bundled landing page and course-builder tools add extra value beyond messaging

Cons

  • Breadth of bundled features can mean less depth than specialized single-channel tools
  • Deliverability reputation reports are mixed compared to more established ESPs
  • Customer support response times can vary by plan tier
  • Interface can feel cluttered given the number of bundled products
  • Some advanced automation features are gated behind higher-tier paid plans

Use Cases

Choose Sender: Ecommerce sellers who want direct integrations with WooCommerce, PrestaShop, Shopify, or Jumpseller alongside a generous free automation tier.
Choose SendPulse: Teams wanting chatbot automation across Instagram, WhatsApp, Telegram, and other messaging apps, plus a built-in CRM and native mobile apps, in addition to email.
Need both: A business that uses Sender for ecommerce-integrated email campaigns while using SendPulse's chatbot builders and CRM to manage social/messaging-app conversations, since the tools cover largely non-overlapping channels.

Sender

  • Small ecommerce email marketing — Small online stores use Sender's automation and transactional email features to send order confirmations and marketing campaigns affordably.
  • Newsletter publishing — Solo creators and bloggers use Sender's free plan to grow and email a subscriber list without upfront cost.
  • Combined email and SMS outreach — Small businesses use Sender to run coordinated email and SMS campaigns from a single platform.

SendPulse

  • Multi-channel small business marketing — Small businesses use SendPulse to run email, SMS, and chatbot campaigns from one platform instead of multiple separate tools.
  • Ecommerce chat-based engagement — Ecommerce brands use SendPulse's WhatsApp and Telegram chatbots to engage customers alongside traditional email campaigns.
  • Course creation and marketing — Course creators use SendPulse's LMS builder together with its email and automation tools to build and sell online courses.

Frequently Asked Questions

Do both Sender and SendPulse have free plans?

Yes — Sender's Free Forever plan supports up to 2,500 subscribers and 15,000 emails/month; SendPulse's Free plan supports 15,000 emails/month with 3 chatbots, a CRM, and a landing page builder.

Does Sender have a mobile app?

The facts note no native mobile app is mentioned on Sender's site.

Does SendPulse have a mobile app?

Yes — iOS and Android apps are available, along with a Chrome extension.

Can either tool build chatbots?

SendPulse supports chatbots for Instagram, TikTok, WhatsApp, Facebook Messenger, Telegram, and Viber; Sender's facts don't mention chatbot functionality.

How is each platform priced?

Sender's Standard and Professional plan prices aren't published as static numbers; SendPulse's paid plans start at €8.80/month (Standard), billed every six months.

Read the full Sender review · Read the full SendPulse review