Autopilot marketing automation was rebranded as Ortto in 2022. See its history, what changed, and where to find the product today.
Autopilot was a visual marketing automation platform known for its drag-and-drop canvas interface, which let marketers build multi-step customer journeys, automated emails, and lead-nurturing sequences without writing code. The company was founded around 2011 and grew a customer base among small and mid-sized marketing teams looking for an alternative to more complex enterprise marketing automation suites.
In 2021, the company undertook a significant product rebuild, expanding beyond journey-based marketing automation into broader customer data management and analytics, releasing the new platform in beta that year.
In March 2022, the company completed a full rebrand from Autopilot to Ortto, describing the change as a natural evolution of the product and company rather than an acquisition-driven shutdown; the autopilothq.com domain now redirects visitors to Ortto's website.
Autopilot's own public materials attribute the Ortto rebrand to organic company growth and an expanded product vision, positioning Ortto as encompassing customer data, messaging, and analytics in a single platform rather than just the original journey-builder tool.
Some third-party sources reference Aurea and its affiliate ESW Capital as a firm known for acquiring and consolidating enterprise software brands, including companies like Jive Software. However, available public sources for this research did not surface a documented, verifiable connection between Autopilot or Ortto and Aurea or ESW Capital, so this should not be treated as confirmed; readers who have seen this claim elsewhere should independently verify it against primary sources such as SEC filings, press releases, or Ortto's own corporate disclosures.
What can be confirmed is that Autopilot is no longer sold or marketed under its original name. The product, customers, and underlying technology continued forward as Ortto, meaning any evaluation of 'Autopilot' today should really be an evaluation of Ortto's current offering, pricing, and roadmap.
Because Autopilot has been fully retired as a brand since March 2022, there is no current, independently priced Autopilot product; all pricing today is set and published by Ortto.
Historical Autopilot pricing information is not reliable for purchasing decisions since the underlying product, plans, and pricing structure changed substantially with the Ortto rebuild and rebrand.
Prospective buyers interested in the capabilities Autopilot originally offered should request current pricing directly from Ortto rather than relying on legacy Autopilot marketing pages, which may no longer reflect the live product.
No, Autopilot was fully rebranded as Ortto in March 2022, and the autopilothq.com domain now redirects to Ortto's website.
Autopilot's company rebuilt its product with expanded customer data and analytics features starting in 2021 and completed a full rebrand to Ortto in March 2022.
This research did not find a verifiable public source confirming an acquisition of Autopilot by Aurea or ESW Capital; this claim should be independently verified before being treated as fact.
Because Autopilot no longer exists as an independently branded product, current pricing is published by Ortto, its successor platform.
Yes, Ortto is the rebranded continuation of Autopilot, using the same underlying technology and customer base under an expanded product vision.
Autopilot was founded around 2011, though exact incorporation details are not comprehensively documented in public sources.
No, prospective buyers should evaluate Ortto directly, since Autopilot is no longer sold or supported under its original name.