See what ProductPlan offers in 2026: roadmap software pricing, key features, pros and cons, and how it compares for product management teams.
ProductPlan is a purpose-built roadmapping platform for product managers who need to turn strategy into a visual, shareable plan. Founded in 2013 and now headquartered in Denver, Colorado, the company has spent over a decade focused specifically on the roadmapping category, rather than trying to be a full project management or engineering ticketing system.
Since its 2025 majority acquisition by Bow River Capital and its 2026 acquisition of Winware.ai, ProductPlan has pushed beyond static roadmap visuals into a broader Product Intelligence Platform that connects customer feedback, research, and AI-suggested initiatives directly to the roadmap itself.
At its core, ProductPlan offers drag-and-drop roadmap building, timeline and swimlane views, and portfolio views that let leadership see multiple team roadmaps in one place. Prioritization boards allow teams to score and rank initiatives, and dedicated OKR functionality ties day-to-day roadmap items back to company-level objectives.
Newer Product Intelligence features include idea capture forms, research surveys, and the ability to pull feedback straight from recorded video calls, all of which feed into an opportunity-validation workflow. Risk and dependency tracking, launch management, and integrations with Jira, Azure DevOps, Slack, and Salesforce round out the platform for teams coordinating roadmap work with delivery teams.
ProductPlan uses seat-based, annually billed pricing where only editors (people who build and manage roadmaps) count toward the seat total; viewers who are shared a roadmap link are unlimited and free on every plan. This structure is meant to encourage broad internal visibility without penalizing companies for sharing roadmaps widely.
Published plans start with a Basic tier around $39 per editor per month, a Professional tier in the $69 to $79 per editor per month range, and a custom-quoted Enterprise tier for larger organizations that need SSO, advanced admin controls, and dedicated onboarding. There is no permanent free plan, but a 14-day free trial is available.
ProductPlan is used by product managers and product teams to build, visualize, and share strategic product roadmaps, prioritize initiatives, and align stakeholders around company objectives.
ProductPlan's published Basic plan starts around $39 per editor per month billed annually, with a Professional plan in the $69 to $79 per editor per month range and custom Enterprise pricing for larger teams. Viewers are unlimited and free on every plan.
ProductPlan does not offer a permanent free plan, but it does offer a 14-day free trial so teams can evaluate the product before committing.
ProductPlan was founded in 2013 by Jim Semick and Greg Goodman. In 2025, Denver-based private equity firm Bow River Capital acquired a majority stake in the company.
No. ProductPlan is focused on strategic roadmapping rather than sprint-level task or ticket management, so most engineering teams pair it with a tool like Jira for day-to-day delivery work.
Launched in 2026 following the acquisition of AI startup Winware.ai, the Product Intelligence Platform adds feedback capture, research surveys, and AI-suggested initiatives on top of ProductPlan's existing roadmapping tools.
ProductPlan integrates with tools including Jira, Azure DevOps, Slack, and Salesforce, among others, to connect roadmap planning with delivery and CRM systems.
ProductPlan holds a 4.3 out of 5 rating on G2 based on more than 200 reviews, with users highlighting its visual clarity and ease of use.