Craft.io publishes exact tiered pricing starting at $19/editor/month (annual, Starter) with a 14-day free trial, built-in Guru AI for epic summaries and…
Best for Craft.io: Craft.io fits teams that want published, predictable pricing from $19/editor/month, a self-serve 14-day free trial, and Guru AI for automating epic summaries and release notes from the entry tier.
Best for ProductPlan: ProductPlan fits teams that specifically need AI-moderated customer research — adaptive follow-up survey questions and a Research Agent for querying research data in plain language — and are comfortable engaging with sales via a demo rather than self-serve signup.
At a Glance
Craft.io
ProductPlan
Primary category
Product Management
Product Management
Rating
Not documented
Not documented
Pricing model
Subscription (per-editor seat)
Seat-based subscription billed annually. Pricing is per active editor while viewers who only need to see a shared roadmap are unlimited and free on every plan. Enterprise pricing is custom and quote-based.
Starting price
$24/month per editor
From $39 per editor per month (Basic plan, billed annually)
Free plan
Not documented
Not documented
Free trial
Yes
Not documented
Platforms
Web
Web
Team collaboration
Not documented
Not documented
AI features
Yes
Yes
Public API
Yes
Yes
Key Differences
Pricing Transparency
Craft.io: Craft.io publishes exact prices: Starter at $19-24/editor/month, Pro at $79-99/editor/month, with custom Enterprise pricing.
ProductPlan: ProductPlan publishes no pricing at all; every tier, including its entry-level plan, requires booking a demo.
Published pricing lets teams self-serve a purchase decision, while custom pricing requires a sales conversation before any cost estimate.
Free Trial Availability
Craft.io: Craft.io offers a 14-day free trial with no credit card required.
ProductPlan: ProductPlan documents no free trial or free plan.
A no-commitment trial lowers the barrier to testing a tool before purchase.
AI Feature Focus
Craft.io: Craft.io's Guru AI focuses on generating epic summaries, release notes, and go-to-market briefs.
ProductPlan: ProductPlan's AI focuses on customer research: AI-moderated surveys with adaptive follow-up questions, plus a Research Agent that answers plain-language questions about the resulting research data.
The two AI tools automate different parts of the product workflow — documentation output versus customer research synthesis.
Native Integration Breadth
Craft.io: Craft.io documents a wide native integration list: Jira, Azure DevOps, GitHub, GitLab, Confluence, Figma, and Salesforce.
ProductPlan: ProductPlan's native integration is limited to Jira specifically, with other tools requiring its API.
A broader native integration list reduces the need for custom API work to connect a roadmap tool to the rest of the product stack.
Published Scale & Social Proof
Craft.io: Craft.io does not document comparable aggregate usage statistics in its published materials.
ProductPlan: ProductPlan states 1,000+ customers, 23M+ initiatives planned, 860K roadmaps built, and a 4.3/5 rating on G2 (per the company's own site).
Aggregate usage numbers can serve as a proxy for platform maturity and adoption during vendor evaluation.
Feature-by-Feature
Pricing & Access
Feature
Craft.io
ProductPlan
Published pricing
Available
Unavailable
Free trial
Available
Unavailable
Unlimited free viewers
Available
Available
Editor-based billing
Available
Available
AI Capabilities
Feature
Craft.io
ProductPlan
AI epic/release note generation
Available
Not documented
AI-moderated customer research surveys
Not documented
Available
AI Q&A over research data (Research Agent)
Not documented
Available
AI included at entry tier
Available
Not documented
Integrations & Roadmapping
Feature
Craft.io
ProductPlan
Native Jira integration
Available
Available
Design tool integrations (Figma, Adobe XD, etc.)
Available
Not documented
Portfolio-level roadmap visibility
Available
Available
Milestone-based launch planning
Not documented
Available
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Craft.io
Starter — $24/month per editor (monthly) or $19/month per editor (yearly) Monthly or annual
Pro — $99/month per editor (monthly) or $79/month per editor (yearly) Monthly or annual
Enterprise — Custom Annual
ProductPlan
Basic — From $39 per editor/month Annual
Professional — Approximately $69 to $79 per editor/month Annual
Enterprise — Custom quote Annual
Pros & Cons
Craft.io
Pros
Editor-based pricing means contributors and viewers can be added for free, lowering the cost of company-wide visibility
OKR-to-roadmap linkage gives leadership clear traceability from strategy to shipped features
Guru AI and the embedded best-practices layer help less experienced product managers apply structured frameworks
Strong enterprise security and portfolio management for organizations running multiple products
Cons
Per-editor pricing can get expensive quickly for larger product teams, especially on the Pro tier
Several capabilities (OKRs, feedback portal, capacity planning) are gated as paid add-ons rather than included in Pro
Enterprise pricing is not published, requiring a sales conversation for larger deployments
Primarily built for structured, enterprise-style product management workflows, which can feel heavy for very small teams
ProductPlan
Pros
Purpose-built for roadmapping, with a cleaner and faster learning curve than general-purpose project tools repurposed for roadmaps
Unlimited free viewers on every plan makes it easy to share roadmaps broadly across an organization
Strong visual polish that produces executive-ready roadmap presentations with minimal formatting work
Solid third-party integrations with Jira, Azure DevOps, Slack, and Salesforce for connecting roadmaps to delivery work
Cons
No permanent free tier, only a 14-day trial, so evaluating long-term fit requires a time-boxed test
Seat-based editor pricing can get expensive as more product managers and stakeholders need edit access
Not a replacement for sprint-level task tracking, so many teams still need a separate delivery tool alongside it
Recent ownership changes (2025 majority acquisition, 2026 Winware.ai acquisition) mean the product roadmap and pricing structure could continue to evolve
Use Cases
Choose Craft.io: Craft.io fits teams that want published, predictable pricing from $19/editor/month, a self-serve 14-day free trial, and Guru AI for automating epic summaries and release notes from the entry tier.
Choose ProductPlan: ProductPlan fits teams that specifically need AI-moderated customer research — adaptive follow-up survey questions and a Research Agent for querying research data in plain language — and are comfortable engaging with sales via a demo rather than self-serve signup.
Need both: There's no realistic scenario for running both simultaneously as core roadmapping tools — both serve as the primary system for building and sharing product roadmaps, so a team would pick one rather than maintain the same roadmap data in two places.
Craft.io
Enterprise roadmap alignment — Product leaders use Craft.io to connect company OKRs to individual product roadmaps and give executives a shared, filterable view of priorities.
Multi-product portfolio management — Organizations running several products use the Enterprise tier's portfolio roadmaps to compare priorities and resourcing across business units.
Structured backlog prioritization — Product managers apply built-in scoring frameworks and capacity planning to decide what to build next and defend those decisions to stakeholders.
ProductPlan
Cross-functional roadmap alignment — Product leaders build a single visual roadmap that engineering, sales, marketing, and executives can all view without needing edit access.
Portfolio-level planning — Organizations running multiple products or teams use portfolio views to compare and coordinate roadmaps across the whole product line.
Customer feedback-driven prioritization — Teams capture ideas and research directly in the platform and use AI-suggested initiatives to translate validated customer feedback into prioritized roadmap items.
Frequently Asked Questions
Does ProductPlan publish its pricing like Craft.io does?
No, ProductPlan requires booking a demo for every tier and publishes no prices. Craft.io publishes exact prices, from $19/editor/month (Starter, annual) to $99/editor/month (Pro, monthly), with custom Enterprise pricing.
Which tool has a free trial?
Craft.io offers a 14-day free trial with no credit card required. ProductPlan does not document a free trial or free plan.
What does ProductPlan's Research Agent do?
It's an AI feature that lets users ask questions about customer research data and get answers in plain language, built on top of ProductPlan's AI-moderated research surveys.
Does Craft.io include AI features from its cheapest plan?
Yes, Craft.io's Guru AI, which automates epic summaries, release notes, and go-to-market briefs, is included even on the entry-level Starter plan.
How many companies use ProductPlan?
ProductPlan states it has more than 1,000 customers, with over 23 million initiatives planned and 860,000 roadmaps built on the platform.
Which tool has broader native integrations?
Craft.io documents native integrations with Jira, Azure DevOps, GitHub, GitLab, Confluence, Figma, and Salesforce. ProductPlan's native integration is limited to Jira, with other tools requiring its API.