Maze is a rapid user-testing and product research platform for validating ideas and prototypes. See its features, pricing plans, pros, cons and alternatives.
Maze is a product research and user-testing platform that helps teams get fast, quantifiable feedback on prototypes, live products, and early ideas. It is built around the idea of continuous product discovery, letting product managers, designers, and researchers run smaller, more frequent studies instead of relying only on occasional, large-scale research projects.
Founded in 2018 and based in San Francisco, Maze has grown into a platform used by product teams to combine usability testing, surveys, interviews, and analytics in a single workspace, with direct integrations into design tools such as Figma, Adobe XD, and Sketch.
Maze supports a range of research methods including prototype and usability testing, five-second tests, card sorting, tree testing, surveys, and live website testing, alongside moderated interview studies enhanced by an AI moderator that can conduct and summarize conversations at scale.
The platform includes participant recruitment through its own testers panel, automated reporting with usability metrics such as task success rate and misclick rate, and AI-assisted analysis that summarizes open-ended feedback and surfaces patterns, reducing the manual work typically required to synthesize research findings.
Maze offers a free plan with limited monthly usage suitable for small teams testing the platform, alongside paid Starter and Organization tiers priced per seat and billed primarily on an annual basis, plus a custom-priced Enterprise tier for larger organizations.
Paid tiers unlock higher response and participant limits, access to Maze's recruiting panel, interview studies, AI-powered analysis features, and enterprise-grade security, administration, and support, with per-seat costs increasing significantly between the entry paid tier and the top tiers.
Maze is used by product, design, and research teams to test prototypes, run surveys, conduct interviews, and gather usability feedback from real users before and after launch.
Maze offers a free plan with limited monthly usage, alongside paid Starter, Organization, and custom Enterprise plans that unlock higher limits and additional features.
Yes, Maze integrates directly with Figma as well as Adobe XD and Sketch, allowing teams to import and test prototypes without leaving their design workflow.
Maze is headquartered in San Francisco, California, and was founded in 2018.
Maze focuses on fast, self-serve, prototype-centric usability testing with strong design-tool integrations and AI-assisted analysis, while UserTesting is a broader, more enterprise-oriented research platform with a larger participant network and more formal research workflows.
Yes, Maze provides access to its own panel of testers for recruiting study participants, in addition to allowing teams to invite their own users.