Hotjar Surveys Review, Pricing & Features

Hotjar Surveys is a no-code survey tool for collecting on-site visitor feedback. See 2026 pricing, features, pros, cons, and alternatives.

Category
Surveys
Pricing
Freemium, from Free (20 responses/month); paid plans from approximately EUR 48/month
Verified
Not yet
Last updated
July 18, 2026
Founded
2014
Headquarters
Malta
Free PlanWeb AppFree TrialNo-CodeAPIAIFreemiumTemplates

Overview

Hotjar Surveys is the feedback-collection component of Hotjar's Ask product suite, letting teams build no-code surveys and deploy them directly on their website, via link, or through email. It is built and maintained by Hotjar, the Malta-founded behavior analytics company acquired by Contentsquare in 2021.

The tool is designed to sit alongside Hotjar's heatmaps and session recordings so teams can pair quantitative behavior data with qualitative visitor feedback, answering not just what users did on a page but why they did it.

Hotjar reports that its surveys have collected responses from more than 402 million respondents across over 180 countries, reflecting broad adoption across the more than 1.3 million websites that use Hotjar's products.

Key Features

Surveys can be built with a drag-and-drop, no-code editor and deployed as an on-site widget triggered by rules like time on page, scroll depth, or exit intent, as a standalone link, or sent via email to an existing customer or subscriber list.

The product supports permanent response storage on paid plans, question branching and skip logic, and responsive design that adapts survey layout across desktop and mobile visitors.

Privacy and compliance features include GDPR and CCPA-aligned data handling, and because Surveys is part of the broader Hotjar platform, response data can be viewed alongside session recordings and heatmap data for the same visitors where available.

Pricing

Hotjar Surveys is available on a free Basic tier that allows up to 20 responses per month with no credit card required, making it accessible for testing or low-traffic sites. Paid tiers unlock unlimited surveys and higher monthly response volumes.

Historically, paid Ask tiers were priced separately from Hotjar's Observe product at roughly EUR 48 per month for Plus (250 responses), EUR 64 per month for Business (500 responses), and EUR 128 per month for Scale. As part of the broader Contentsquare integration, Hotjar is migrating self-serve customers to a unified pricing structure through 2026, so current published pricing may differ by account.

Key Features

Pros & Cons

Pros

  • Free tier with no credit card required, offering up to 20 responses per month
  • Deep integration with Hotjar's heatmaps and session recordings for combined quantitative and qualitative insight
  • No-code builder makes it accessible to marketing and product teams without developer support
  • Flexible distribution via on-site widget, link, or email
  • Large existing respondent network drawn from Hotjar's 1.3 million-plus website install base

Cons

  • Free tier's 20-response monthly cap is limiting for anything beyond small-scale testing
  • Historically priced as a separate subscription from Hotjar's Observe product, adding cost complexity
  • Less advanced branching and logic than dedicated survey specialists like Typeform
  • Support is largely ticket-based with multi-day response times
  • Pricing is in transition as Hotjar migrates to unified Contentsquare plans, creating some uncertainty for new buyers

Pricing

Frequently Asked Questions

Is Hotjar Surveys free to use?

Yes, Hotjar Surveys offers a free Basic tier with up to 20 responses per month and no credit card required. Paid plans unlock unlimited surveys and higher response volumes.

How is Hotjar Surveys different from Hotjar heatmaps?

Hotjar Surveys is part of Hotjar's Ask product and focuses on collecting direct, qualitative visitor feedback, while heatmaps and session recordings are part of the Observe product and focus on visualizing quantitative behavior.

Can Hotjar Surveys be sent via email?

Yes, surveys can be distributed as an on-site widget, a standalone shareable link, or sent directly via email.

How much does Hotjar Surveys cost on paid plans?

Paid Ask tiers have historically started around EUR 48 per month for 250 responses, scaling up to EUR 128 per month for higher volumes, though pricing is migrating to a unified Contentsquare structure in 2026.

Does Hotjar Surveys support branching logic?

Yes, surveys support question branching and skip logic based on a respondent's previous answers.

Who makes Hotjar Surveys?

Hotjar Surveys is built by Hotjar, founded in Malta in 2014 and acquired by Contentsquare in 2021.

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