GatherUp vs Grade.us vs NiceJob

These three overlap on core review generation and monitoring but target different buyers. Grade.us is purpose-built for agencies reselling reputation…

GatherUp

Subscription · From $99/month

Best for: Multi-location brands and franchise groups that need centralized reputation reporting across many locations with per-location cost efficiency, plus optional directory-listing sync and review fraud detection add-ons.

Grade.us

Subscription · From $25/seat/month (Partner plan)

Best for: Marketing agencies and SEO consultancies that want to resell reputation management as a fully white-labeled, own-branded service line to multiple clients under per-seat pricing.

NiceJob

Subscription · From $75/month

Best for: Single-location local service businesses (contractors, salons, franchises) that want review generation bundled with referral campaigns, automated customer gifting, and an optional new business website.

At a Glance

 GatherUpGrade.usNiceJob
Primary categoryReputation ManagementReputation ManagementReputation Management
RatingNot documentedNot documentedNot documented
Pricing modelSubscriptionSubscriptionSubscription
Starting price$99/month$25/seat/month (Partner plan)$75/month
Free planNot documentedNot documentedNot documented
Free trialYesYesYes
PlatformsWebWebWeb
Team collaborationNot documentedNot documentedNot documented
AI featuresNot documentedNot documentedYes
Public APIYesNot documentedNot documented

Standout Differences

Grade.us is architected specifically for agency resale

Grade.us lets agencies fully rebrand the platform with their own logo, color scheme, and custom domain so clients never see the Grade.us name, and prices per seat across four tiers rather than per business, making it the most agency-first of the three.

Grade.us

GatherUp documents the broadest review-site monitoring and the most add-ons

GatherUp explicitly covers 100-plus review sites and offers two paid add-ons that neither competitor documents: Listings Hub for syncing business data across roughly 125 directories, and Review Defense for disputing fraudulent reviews.

GatherUp

NiceJob goes beyond review requests into referrals and gifting

NiceJob's Pro plan adds automated referral campaigns and customer gifting alongside NPS surveys and competitor SEO insights, extras that are not documented for GatherUp or Grade.us.

NiceJob

All three are now owned by larger marketing-technology holding companies

GatherUp and Grade.us are both part of Traject's portfolio (acquired in 2019 and 2020 respectively), while NiceJob has operated under Paystone since 2021; each continues to run as an independent, distinctly branded product.

GatherUp, Grade.us, NiceJob

Entry pricing structures differ significantly

GatherUp starts at $99/month for one location, NiceJob starts at $75/month for its Reviews plan, and Grade.us starts at $25/seat/month on its agency-oriented Partner plan, reflecting the different buyer each tool is priced for.

GatherUp, NiceJob, Grade.us

Feature-by-Feature

Review generation and monitoring

FeatureGatherUpGrade.usNiceJob
Automated email and SMS review requestsAvailableAvailableAvailable
Broad review-site monitoring (100-plus sites documented)AvailableLimitedLimited
Negative-review recovery or gating funnelAvailableAvailableNot documented
AI-assisted review response draftingAvailableNot documentedAvailable
NPS survey collectionAvailableNot documentedLimited

Agency and multi-location support

FeatureGatherUpGrade.usNiceJob
Full white-label branding with custom domainLimitedAvailableNot documented
Published per-location or per-seat volume pricingAvailableAvailableLimited

Growth extras and trials

FeatureGatherUpGrade.usNiceJob
Referral or customer-gifting automationNot documentedNot documentedAvailable
Directory listings sync add-onAvailableNot documentedNot documented
Free trial availableAvailableAvailableAvailable

Pricing Compared

Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.

GatherUp

Small Business — $99/month Monthly, annual discount available
Multi-Location — From $60/month per location Monthly, tiered pricing for 2-10+ locations
Agency — Contact for pricing Custom

Grade.us

Partner — $25/seat/month Monthly
Agency — $40/seat/month Monthly
Professional — $60/seat/month Monthly
Solo — $110/seat/month Monthly

NiceJob

Reviews — $75/month monthly
Pro — $125/month monthly
Sites Only — $99/month plus $199 setup monthly
Grow plus Sites — $174/month plus $199 setup monthly

Pros & Cons

GatherUp

Pros

  • Broad review-site coverage across more than 100 platforms
  • AI-assisted review responses save time for busy teams
  • Flexible multi-location and white-label agency pricing options
  • Established player since 2013, backed by Traject's marketing-technology portfolio
  • Strong built-in reporting and NPS survey tooling

Cons

  • Entry pricing of 99 dollars per month is high for a solo small business compared to some lighter competitors
  • Add-ons like Listings Hub and Review Defense cost extra on top of base plans
  • Per-location multi-site pricing can add up quickly for large franchise groups
  • Some pricing and plan details require a sales quote rather than being fully self-serve

Grade.us

Pros

  • Purpose-built white-label model lets agencies resell as their own product
  • Negative-review recovery funnel helps protect public reputation
  • Centralized multi-client dashboard saves agencies time managing many accounts
  • 14-day free trial with no credit card required
  • No long-term contracts, with cancellation available at any time

Cons

  • Per-seat pricing can add up for agencies managing many clients
  • SMS review request campaigns cost extra on top of the base plan
  • Pricing sits higher than some single-location review tools
  • Primarily agency-oriented, making it less ideal for a single independent business
  • Some users report price increases and a preference for annual billing

NiceJob

Pros

  • Purpose-built for local service businesses with straightforward setup
  • Combines review generation with referral and gifting automation, not just review requests
  • Includes social proof widgets and a shareable microsite out of the box
  • 14-day free trial with no long-term contract required
  • Backed by Paystone's broader payments and customer engagement ecosystem

Cons

  • Pricing is higher than some basic review-request-only tools
  • Website bundle plans carry an additional one-time setup fee
  • Advanced features like referrals and NPS surveys are locked behind the higher Pro tier
  • Primarily focused on English-language markets and North American review platforms
  • Multi-location and franchise pricing requires a custom quote rather than transparent published rates

Use Cases

Choose GatherUp: Multi-location brands and franchise groups that need centralized reputation reporting across many locations with per-location cost efficiency, plus optional directory-listing sync and review fraud detection add-ons.
Choose Grade.us: Marketing agencies and SEO consultancies that want to resell reputation management as a fully white-labeled, own-branded service line to multiple clients under per-seat pricing.
Choose NiceJob: Single-location local service businesses (contractors, salons, franchises) that want review generation bundled with referral campaigns, automated customer gifting, and an optional new business website.

GatherUp

  • Single-location review generation — Automates review requests and feedback collection for one location.
  • Multi-location reputation management — Centralizes reporting and review monitoring across dozens or hundreds of locations.
  • White-label reputation management for agencies — Lets agencies resell reputation management services to their own clients under their own branding.

Grade.us

  • Agency review management reselling — Marketing agencies resell review management as a white-labeled, billable service to their local-business clients.
  • Local SEO review building — SEO consultants use review generation and widgets to strengthen a client's local search visibility.
  • Multi-location reputation monitoring — Businesses with multiple locations centralize review monitoring and response across all sites in one dashboard.

NiceJob

  • Automating review generation for contractors — Home service contractors use NiceJob to automatically request reviews after each completed job, building a steady stream of fresh testimonials without manual follow-up.
  • Turning happy customers into referrals — Service businesses use NiceJob's referral and gifting automation to convert satisfied customers into new leads, reducing reliance on paid advertising.
  • Multi-location franchise reputation management — Franchise brands use NiceJob's custom multi-location pricing to standardize review monitoring and social proof marketing across all locations from a central dashboard.

Frequently Asked Questions

Which of GatherUp, Grade.us, and NiceJob is cheapest to start with?

Grade.us has the lowest published entry price at $25/seat/month on its agency-oriented Partner plan, though it is priced per seat rather than per business. Among single-business plans, NiceJob starts at $75/month and GatherUp at $99/month for one location.

Which platform is best for an agency managing many client accounts?

Grade.us is purpose-built for this: it is fully white-label with a custom domain and per-seat pricing designed around managing many clients. GatherUp also offers a white-label Agency plan, but it is priced on a custom quote basis rather than published per-seat tiers, and NiceJob does not document white-label agency features.

Which tool monitors the most review sites?

GatherUp explicitly documents monitoring across 100-plus review sites. Grade.us documents monitoring across 'dozens' of sites, and NiceJob's provided data lists Google, Facebook, and unspecified other major platforms without a stated total count.

Do all three offer a free trial?

Yes. GatherUp commonly offers a 14-day free trial, Grade.us offers a 14-day free trial with no credit card required, and NiceJob offers a 14-day free trial with no long-term contract.

Which one includes referral and customer-gifting automation?

NiceJob is the only one of the three whose provided data documents referral campaigns and automated customer gifting, both available on its Pro plan at $125/month.

Which companies own these platforms?

GatherUp and Grade.us are both owned by Traject, a marketing-technology holding company, having been acquired in 2019 and 2020 respectively. NiceJob has operated as part of Paystone, a Canadian payments and customer engagement company, since its acquisition in October 2021.

Read the full GatherUp review · Read the full Grade.us review · Read the full NiceJob review