Avoma vs LevelEleven

Avoma and LevelEleven both support sales coaching but pull from different data sources. Avoma, founded in 2017 and based in Palo Alto, is an AI meeting…

Best for Avoma: Sales teams that want AI-recorded, transcribed, and scored conversations with an AI copilot (Ask Avoma) for querying deal history, at transparent pricing starting at $19/user/month with a 14-day free trial.
Best for LevelEleven: Salesforce-native sales organizations that want daily scorecards against targets and gamified leaderboard competitions to drive specific selling behaviors -- LevelEleven has an installed base of 1,000+ sales teams.

At a Glance

 AvomaLevelEleven
Primary categorySalesSales
RatingNot documentedNot documented
Pricing modelFreemiumSubscription (custom/enterprise pricing)
Starting priceFree (paid plans from ~$19/user/month)Custom pricing, contact sales
Free planYesNot documented
Free trialYesYes
PlatformsWeb, iOS, AndroidWeb
Team collaborationNot documentedNot documented
AI featuresYesNot documented
Public APIYesNot documented

Key Differences

Data Source for Coaching

Avoma: Avoma coaches from actual recorded conversations -- call scoring and talk pattern analysis via its Conversation Intelligence tier, plus AI-generated notes and summaries.

LevelEleven: LevelEleven coaches from Salesforce activity and pipeline data through coaching views that give managers visibility into rep activity and outcomes.

Teams wanting to improve how reps handle live conversations need call-level data (Avoma), while teams wanting to track pipeline discipline and activity volume need CRM-level data (LevelEleven).

Pricing Transparency

Avoma: Avoma publishes pricing: $19/user/month for AI Meeting Assistant, $29/user/month for AI Meeting Assistant plus Conversation Intelligence, both billed annually.

LevelEleven: LevelEleven does not publish pricing; Ascent Cloud provides custom quotes based on team size and selected products.

Teams comparing costs upfront can budget for Avoma immediately, while LevelEleven requires a sales conversation to get a number.

Gamification

Avoma: Avoma does not document gamification, leaderboards, or team competitions.

LevelEleven: LevelEleven runs leaderboards and recognition-based competitions specifically designed to drive selling behaviors.

Organizations wanting to motivate reps through friendly competition and public recognition need LevelEleven's gamification layer, which Avoma does not offer.

CRM Breadth

Avoma: Avoma integrates with 1,000+ tools including major CRMs such as Salesforce, HubSpot, and Pipedrive.

LevelEleven: LevelEleven is built to work primarily with Salesforce CRM data and distributed via the Salesforce AppExchange.

Teams on HubSpot, Pipedrive, or other CRMs get full value from Avoma, while LevelEleven's value is concentrated for Salesforce-only shops.

AI Copilot for Deal Context

Avoma: Avoma includes Ask Avoma, an AI copilot that answers questions about recorded conversations and deal history.

LevelEleven: LevelEleven does not document an AI copilot feature.

Reps and managers wanting quick answers about a deal's conversation history without manually reviewing recordings benefit from a conversational AI layer, unique to Avoma here.

Feature-by-Feature

Coaching & Conversation Intelligence

FeatureAvomaLevelEleven
Call recording and transcriptionAvailableNot documented
Call scoring / talk pattern coachingAvailableNot documented
AI copilot for deal Q&AAvailableNot documented
Manager coaching views from CRM activityNot documentedAvailable

Performance Management & Gamification

FeatureAvomaLevelEleven
Scorecards vs. targetsNot documentedAvailable
Leaderboards / competitionsUnavailableAvailable
Deal risk / pipeline visibilityAvailableAvailable
Meeting scheduling and lead routingAvailableUnavailable

Access & Pricing

FeatureAvomaLevelEleven
Published pricingAvailableUnavailable
Free trialAvailableAvailable
Free / no-cost seatsAvailableNot documented
Native mobile appsAvailableNot documented

Pricing Compared

Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.

Avoma

AI Meeting Assistant — $19/user/month annual
AI Meeting Assistant + Conversation Intelligence — $29/user/month annual

LevelEleven

Custom — Custom pricing Annual, contact sales

Pros & Cons

Avoma

Pros

  • Free plan available for basic recording and transcription
  • Combines meeting notes, coaching, and CRM logging in one platform
  • Broad integrations with major video conferencing and CRM tools
  • Objective conversation data supports more consistent rep coaching

Cons

  • Advanced conversation intelligence and coaching features require paid tiers
  • Per-user pricing can add up for larger sales teams
  • Effectiveness depends on consistent adoption of recorded/integrated meetings across the team

LevelEleven

Pros

  • Deep, native Salesforce integration for real-time activity tracking
  • Combines gamification with structured coaching, not just leaderboards
  • Backed by Ascent Cloud's broader sales performance management suite
  • Case studies show measurable increases in sales opportunities created
  • Long operating history dating back to 2012 in the sales gamification space

Cons

  • No public pricing, requiring a sales conversation for even basic cost estimates
  • Primarily tied to Salesforce, limiting value for teams on other CRMs
  • No longer operates as a fully independent company, which may affect roadmap focus
  • Gamification approach may not suit all sales team cultures
  • Smaller footprint today compared to larger sales performance platforms like Gong or Clari

Use Cases

Choose Avoma: Sales teams that want AI-recorded, transcribed, and scored conversations with an AI copilot (Ask Avoma) for querying deal history, at transparent pricing starting at $19/user/month with a 14-day free trial.
Choose LevelEleven: Salesforce-native sales organizations that want daily scorecards against targets and gamified leaderboard competitions to drive specific selling behaviors -- LevelEleven has an installed base of 1,000+ sales teams.
Need both: A Salesforce-based sales team could use Avoma to record, transcribe, and coach on individual sales calls, then use LevelEleven to track daily scorecards and run leaderboard competitions on the resulting activity and pipeline data logged in Salesforce -- the two tools operate at different altitudes, call-level coaching versus team-level performance management, and are not documented as overlapping.

Avoma

  • Sales call analysis and coaching — Sales managers reviewing recorded calls and coaching reps using objective data.
  • Customer success meeting notes — CS teams automatically capturing and summarizing customer meetings.

LevelEleven

  • Motivating a distributed sales team — A sales operations leader deploys real-time leaderboards to increase visibility and friendly competition across a distributed sales team.
  • Coaching reps on specific behaviors — Sales managers use scorecards and coaching workflows to review rep performance against specific KPIs like call volume or pipeline updates.
  • Driving CRM data hygiene — An organization uses gamified incentives to increase how consistently reps log activity and update opportunities in Salesforce.

Frequently Asked Questions

Does Avoma or LevelEleven publish pricing?

Avoma publishes pricing at $19/user/month for AI Meeting Assistant and $29/user/month with Conversation Intelligence, both billed annually. LevelEleven does not publish pricing and requires a custom quote through Ascent Cloud.

Which tool records and transcribes sales calls?

Avoma records and transcribes meetings in real time, supporting 40+ languages. This is not documented as a LevelEleven feature.

Does LevelEleven include gamification?

Yes, LevelEleven runs leaderboards and recognition-based competitions to drive selling behaviors. Avoma does not document gamification features.

Is LevelEleven usable outside Salesforce?

LevelEleven is built to work primarily with Salesforce CRM data, which limits its value for teams on other CRMs. Avoma integrates with 1,000+ tools including Salesforce, HubSpot, and Pipedrive.

Can I try both tools for free?

Yes, Avoma offers a 14-day free trial with no credit card required, plus free view-only seats. LevelEleven is available as a free trial through the Salesforce AppExchange.

Which tool is better for coaching reps on actual sales calls?

Avoma is built specifically for this -- it records, transcribes, and scores calls, and offers an AI copilot (Ask Avoma) to query conversation history. LevelEleven's coaching views are based on Salesforce activity data rather than call content.

Read the full Avoma review · Read the full LevelEleven review