Explore WATI's WhatsApp Business API platform, including pricing tiers, chatbot and shared inbox features, and how message fees are billed.
WATI is a WhatsApp Business API platform that gives businesses a shared inbox, automation tools, and broadcast capabilities for managing customer conversations over WhatsApp at scale. The name stands for WhatsApp Team Inbox, reflecting its origin as a tool for teams to collaboratively manage WhatsApp support and sales chats.
The platform is built and operated by Clare.AI Limited, a Hong Kong-based company, and has grown to serve a large base of businesses worldwide, with particularly strong adoption in markets where WhatsApp is the dominant messaging channel for commerce and customer service.
Beyond basic messaging, WATI layers on no-code chatbot building, AI-assisted responses, contact segmentation, and integrations with e-commerce and CRM tools, positioning it as a full customer engagement platform built specifically around the WhatsApp Business API rather than a generic omnichannel inbox.
A shared team inbox lets multiple agents manage WhatsApp conversations from a single dashboard, with assignment, tagging, and internal notes to coordinate handoffs.
No-code chatbot and flow builders allow businesses to automate FAQs, lead capture, appointment booking, and order status updates without writing code.
Broadcast campaign tools support sending WhatsApp template messages for marketing, promotions, and transactional notifications to segmented contact lists, subject to WhatsApp's opt-in and template approval rules.
Integrations with platforms like Shopify, WooCommerce, HubSpot, and Zapier connect WhatsApp conversations to existing e-commerce and CRM data.
AI features assist agents with suggested replies and automate parts of the conversation flow, reducing manual response time for common queries.
WATI charges a monthly or annual subscription fee for platform access, typically structured across three tiers, commonly named Growth, Pro, and Business, that differ by the number of included agent seats, WhatsApp number channels, and available automation features.
On annual billing, published pricing has generally ranged from roughly $50 to $60 per month for the entry Growth tier up to several hundred dollars per month for the Business tier, with additional agent seats available at extra cost on each plan.
Separate from the platform subscription, WhatsApp itself charges per-conversation fees that vary by the recipient's country and the message category (marketing, utility, or authentication). WATI, like other WhatsApp Business Solution Providers, passes these fees through with a markup, commonly cited at around 20 percent above Meta's base rates, so total cost depends heavily on messaging volume and geography.
WATI is used to manage customer support, sales conversations, and marketing broadcasts over the WhatsApp Business API from a shared team inbox with chatbot automation.
Yes. WATI's subscription covers platform access, while WhatsApp conversation fees set by Meta are billed on top, typically with a markup of around 20 percent over Meta's base rates.
WATI offers a 7-day free trial on its paid plans, but it does not offer a permanent free tier.
WATI is commonly sold in Growth, Pro, and Business tiers, differing by seat count, WhatsApp number channels, and access to advanced automation and routing features.
Yes, WATI includes a no-code chatbot and flow builder for automating FAQs, lead capture, and common customer workflows.
Yes, WATI offers integrations with e-commerce platforms like Shopify and WooCommerce, as well as CRM tools like HubSpot, along with Zapier for broader connections.
WATI is operated by Clare.AI Limited, a company based in Hong Kong.