Userlist is a lifecycle email and in-app messaging tool built for SaaS. See its pricing, key features, and how it compares to Customer.io and Intercom.
Userlist is a customer messaging and lifecycle email automation platform built specifically for SaaS companies, founded in 2017 by Jane Portman, Benedikt Deicke, and Claire Suellentrop and based in Atlanta, Georgia. The company joined the TinySeed SaaS accelerator's 2020 batch and has grown as a small, focused team rather than pursuing large-scale venture funding.
Unlike general-purpose email marketing tools, Userlist is designed around how SaaS products actually work: users often belong to companies, hold different roles, and their behavior needs to be tracked and automated at both the individual and account level.
Userlist's visual workflow builder automates customer journeys such as onboarding sequences, trial-conversion nudges, and re-engagement campaigns, combining marketing email, transactional email, and in-app messages in a single tool. It supports dynamic segmentation of both individual users and companies, letting teams target messages based on account-level behavior, not just individual actions.
Additional capabilities include A/B/C testing with conversion goal tracking, custom properties and events for detailed targeting, broadcast messaging, webhook integration, and an API for custom workflows, along with subscription preference management to keep unsubscribe handling compliant.
Userlist's Basic plan starts at roughly $119-149/month for up to 10,000 monthly active users, with additional users billed at about $10 per extra 1,000, and includes lifecycle and transactional email, in-app messaging, segmentation, and the visual workflow builder with 5 team seats. The Professional plan raises the per-MAU rate slightly (around $12 per 1,000 additional users) and adds A/B/C testing, advanced workflow features, more integrations, and unlimited custom events with 10 team seats.
A custom-priced Enterprise plan adds dedicated account management, done-for-you data migration and planning, and monthly review calls. Annual billing saves roughly 20 percent compared to paying monthly.
Userlist is used by SaaS companies to automate lifecycle email, transactional email, and in-app messaging based on user and account behavior.
The Basic plan starts around $119-149/month for up to 10,000 monthly active users, with the Professional plan priced higher per MAU and Enterprise custom-priced.
Userlist was founded in 2017 by Jane Portman, Benedikt Deicke, and Claire Suellentrop and is based in Atlanta, Georgia.
Userlist natively supports account-level, many-to-many user-to-company data structures common in B2B SaaS, which generic tools like Intercom or Customer.io typically require workarounds to handle.
Yes, it can send transactional emails like receipts and password resets alongside marketing and lifecycle campaigns.
Yes, Userlist offers a 14-day free trial before requiring a paid subscription.
Yes, Userlist joined the 2020 batch of TinySeed, a SaaS-focused startup accelerator.
Yes, A/B/C testing with conversion goal tracking is available starting on the Professional plan.