Tray.io, now Tray.ai, is an enterprise integration and automation platform with visual workflow building and AI agent capabilities. See pricing and features.
Tray.io, now marketed as Tray.ai following a 2024 rebrand, is an integration platform as a service designed for mid-market and enterprise organizations that need to connect SaaS applications, automate cross-system workflows, and increasingly, build AI-driven agents that act across those connected tools. It was founded in 2012 in the UK by Rich Waldron, Alistair Russell, and Dominic Lewis and is now headquartered in San Francisco.
Unlike simpler automation tools built for self-serve, small-business use, Tray positions itself around a universal connector framework and a visual, low-code builder that gives technical teams the flexibility to handle complex logic, custom API calls, and enterprise governance requirements that lighter tools were not designed for.
The company has raised significant venture capital and has been recognized by Gartner as a Visionary in its Magic Quadrant for iPaaS, reflecting its focus on serving RevOps, IT, and platform engineering teams inside larger organizations rather than individual freelancers or very small businesses.
At the core of Tray is a visual workflow builder that lets users design multi-step automations with branching logic, loops, and custom code steps, backed by a universal connector framework that supports hundreds of pre-built application connections alongside the ability to call any REST or GraphQL API directly. Following its rebrand to Tray.ai, the platform also added capabilities for building and deploying AI agents that can reason over data and take actions across connected systems.
Enterprise governance is a major differentiator: Tray supports single sign-on and SAML authentication, detailed audit logging, and multiple isolated workspaces so different departments or business units can manage their own automations without interfering with one another. A task-credit-based usage model underlies billing across all plans.
Higher tiers add dedicated customer success management, service-level agreement guarantees, and expanded connector and workspace limits, positioning the platform for organizations running dozens or hundreds of interconnected automations across critical business systems like Salesforce, NetSuite, and Marketo.
Tray does not publish self-serve pricing and requires a sales conversation to receive a quote, in contrast to self-serve competitors like Zapier or Make. Published plan tiers are Pro, with 250,000 starter task credits and three workspaces, Team, with 500,000 starter task credits and twenty workspaces, and Enterprise, with 750,000-plus starter task credits, unlimited workspaces, and additional security and support features.
Third-party pricing trackers report that Pro-level contracts commonly start in the range of several hundred dollars per month, Team plans often start around 1,500 dollars per month, and Enterprise agreements can begin around 36,000 dollars annually for smaller enterprise deployments, though actual pricing depends on negotiated task volume and contract terms.
It is an enterprise integration platform as a service, or iPaaS, that lets teams build API integrations, workflow automations, and AI agents with a visual, low-code builder.
Tray.io was founded in 2012 by Rich Waldron, Alistair Russell, and Dominic Lewis.
No, Tray.io does not offer a free plan or public self-serve signup.
Pricing is custom and sales-assisted, based on task-credit tiers; third-party estimates put Pro plans starting around several hundred dollars per month, scaling to tens of thousands annually for Enterprise.
They are the same company; Tray.io rebranded to Tray.ai in 2024 to reflect its focus on AI agent-building capabilities.
Tray targets mid-market and enterprise customers with deeper governance and custom logic, while Zapier and Make focus on self-serve small-business automation.
Yes, following its rebrand to Tray.ai, the platform includes tools for building AI agents that act across connected systems.
Yes, it has been named a Visionary in Gartner's Magic Quadrant for iPaaS on multiple occasions.