AdRoll is a retargeting and cross-channel advertising platform for ecommerce. See pricing plans, features, pros and cons, and how it works.
AdRoll is a retargeting and cross-channel advertising platform originally launched in 2007 as a specialist in display retargeting, the practice of showing ads to people who previously visited a website but did not convert.
Over time, AdRoll expanded from pure display retargeting into a broader advertising platform covering display, social ads on Meta, TikTok, and Pinterest, and email, aimed primarily at ecommerce brands managing customer acquisition and re-engagement across multiple channels.
AdRoll is headquartered in San Francisco, California, and operates as a division of NextRoll, the parent company formed from AdRoll's evolution and expansion into adjacent advertising technology products.
AdRoll's core feature is pixel-based retargeting, which tracks site visitors and serves them targeted display and social ads based on their browsing behavior, alongside prospecting tools that find new audiences similar to existing customers.
The platform integrates directly with major ecommerce platforms like Shopify, BigCommerce, and WooCommerce, syncing product catalogs and customer data automatically to power dynamic product ads without custom development.
Cross-channel attribution reporting and email marketing tools are available as add-ons, letting merchants track how display, social, and email campaigns work together across the customer journey from a single dashboard.
AdRoll's Self-Service tier is pay-as-you-go with no minimum spend requirement, charging a dynamic CPM on ad delivery plus a platform fee, with published references citing a Starter plan around 36 dollars per month and a Growth plan around 67 dollars per month.
The Managed Service tier requires a qualifying level of ad spend and adds dedicated account management, guaranteed onboarding, and free ad credits, with the top-tier Advanced package typically requiring an annual commitment and custom, sales-negotiated pricing.
On top of platform fees, AdRoll generally takes a margin on the underlying media spend running through the platform, commonly cited in the 15 to 20 percent range, and offers separate account-based marketing (ABM) packages priced by tier, including a free-to-start, pay-per-media account-based retargeting option.
AdRoll is used to run retargeting and cross-channel advertising campaigns, showing ads to past site visitors and prospective customers across display, social, and email.
AdRoll's self-service tier starts around 36 dollars per month for Starter and around 67 dollars per month for Growth, plus ad spend and a margin on media; Enterprise and Managed Service pricing require contacting sales.
No, AdRoll's self-service plan has no minimum spend requirement, though its Managed Service tier requires a qualifying level of ad spend.
AdRoll integrates natively with major ecommerce platforms including Shopify, BigCommerce, and WooCommerce.
AdRoll operates as a division of NextRoll, its parent company.
Yes, AdRoll supports social advertising on channels including Meta, TikTok, and Pinterest, in addition to its original display retargeting.
AdRoll offers dedicated account-based marketing (ABM) packages, including account-based advertising and retargeting tiers, for B2B use cases.