Ticket Tailor Review, Pricing & Features

Ticket Tailor is a self-service ticketing platform with low flat per-ticket fees instead of revenue share. See pricing, features, and pros and cons.

Category
Video Conferencing
Pricing
usage-based, from Free for free events; from $0.25 per paid ticket on volume bundles
Verified
Not yet
Last updated
July 19, 2026
Founded
2010
Headquarters
London, United Kingdom
Web AppFreemium

What Is Ticket Tailor

Ticket Tailor is a self-service event ticketing platform founded in 2010 by Jonny White in Birmingham, UK, built as a low-cost alternative to expensive ticketing solutions he encountered while running his own local events listing site. The company was briefly owned by Time Out before White bought it back in 2014 to keep it independent, and it remains a bootstrapped company headquartered in London.

The platform lets event organizers create and sell tickets for events of any size, from small community gatherings to large recurring venue programming, through a fully self-service dashboard rather than requiring a sales relationship with the vendor.

Ticket Tailor's defining trait is its business model: instead of taking a percentage cut of ticket sales like a marketplace, it charges a flat, low fee per ticket and gives organizers full control over branding, checkout experience, and customer data.

Key Features

The platform provides custom-branded checkout pages, reserved seating charts, general admission ticketing, waitlists, and a box office app for on-the-door check-in and sales, covering the full lifecycle of running a ticketed event.

Ticket Tailor uses a credit-based pricing system where credits are purchased upfront or consumed on a pay-as-you-sell basis; one credit typically covers one general-admission ticket, while a reserved-seat ticket consumes two credits, and unused credits do not expire.

Integrations with tools like Stripe, PayPal, Zoom, Mailchimp, and Zapier let organizers connect ticketing data to payment processing, virtual event delivery, and marketing workflows without needing custom development.

Pricing

Ticket Tailor offers a free tier for events that only issue free tickets, covering up to a set number of free tickets per year at no charge. Paid events are billed per ticket rather than through a monthly subscription, and every plan includes the same full set of platform features.

Organizers can choose pay-as-you-sell pricing at around $0.65 per paid ticket, or prepay for volume credit bundles to bring the effective cost down to as low as roughly $0.25 per ticket, with purchased credits carrying no expiration date.

Key Features

Pros & Cons

Pros

  • Flat per-ticket fee that is typically lower than percentage-based competitors like Eventbrite
  • No revenue share and no requirement to list events in a public marketplace
  • Organizers keep their own branding and full ownership of customer data
  • Free for events that only offer free tickets, up to a yearly allowance
  • Long track record as an independent, bootstrapped company since 2010

Cons

  • Less built-in event discovery traffic than marketplace platforms like Eventbrite
  • Reserved seating consumes more credits per ticket than general admission
  • Customer support is primarily via chat and email rather than phone
  • Native in-person point-of-sale capability is more limited than dedicated venue POS tools

Pricing

Frequently Asked Questions

What is Ticket Tailor

Ticket Tailor is a self-service event ticketing platform that charges a low flat fee per ticket instead of a percentage of ticket revenue.

Who founded Ticket Tailor

Ticket Tailor was founded in 2010 by Jonny White in Birmingham, UK.

How does Ticket Tailor pricing work

Ticket Tailor uses a credit-based system where organizers pay per ticket, either as they sell or by prepaying for volume credit bundles that lower the per-ticket cost.

Is Ticket Tailor free for free events

Yes, events that only offer free tickets can use the platform at no cost up to a yearly free-ticket allowance.

How is Ticket Tailor different from Eventbrite

Ticket Tailor charges a flat per-ticket fee and does not take a percentage of revenue or list events on a shared public marketplace, while Eventbrite operates more as a discovery marketplace with percentage-based fees.

Does Ticket Tailor support reserved seating

Yes, organizers can sell assigned seats using visual seating charts in addition to general admission tickets.

Is Ticket Tailor a private or public company

Ticket Tailor is an independent, bootstrapped company; it was briefly owned by Time Out before founder Jonny White reacquired it in 2014.

Do Ticket Tailor credits expire

No, prepaid ticket credits purchased through volume bundles do not expire.

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