Butter is an AI-powered video creative suite for marketing teams. See features, templates, pricing, pros, cons, and FAQs before you sign up.
Butter is a video creative suite built for marketing and e-commerce teams that need to produce a high volume of branded video content - social ads, product videos, motion graphics - without a full video production team. Founded in 2020 and based in Los Angeles, the company is led by CEO Nate Yu and operates as a small, lean team.
Rather than starting from a blank editing timeline, Butter is built around remixable templates and reusable design blocks, so marketers can produce on-brand videos quickly and non-designers can still ship polished output. The company lists brands including Disney, SpaceX, DoorDash, Sony Music, and Lyft among its customers.
Butter's core workflow combines a growing template library with a modular, block-based design system, letting teams save their own branded templates and components for reuse across campaigns. Its motion graphics tools aim to offer After-Effects-style animation with a gentler learning curve.
AI-assisted features include automatic background removal for product and talent footage, one-click AI captioning with customizable styling, and automatic resizing of a single video into multiple social media aspect ratios.
Butter offers a free plan for individual use, with paid Pro plans reported by third-party sources to start around $18 per month; paid tiers include a fixed allotment of AI auto-captioning minutes and export options. Butter does not publish a detailed public pricing grid, and a 7-day money-back guarantee applies to paid subscriptions.
Butter is a video creative suite used by marketing and e-commerce teams to produce branded social videos, ads, and motion graphics quickly using templates and reusable design blocks.
Butter offers a free plan for individual use; paid Pro plans are reported to start around $18 per month, though the company has not published a full public pricing grid.
Yes. Butter includes AI-powered background removal, automatic video captioning, and automatic aspect-ratio resizing (magic resize).
No. The video creative suite (usebutter.com) is led by CEO Nate Yu and based in Los Angeles, while the separate virtual workshop/meeting platform also called Butter was founded in Denmark by a different founding team; the two share a name but are distinct companies.
Butter is primarily aimed at DTC and e-commerce brands and marketing teams that need to produce a high volume of short-form video content for social and paid media.