SugarCRM (now SugarAI) offers CRM tools for sales, marketing, and customer support. Plans start at $59/user/month. See features, pricing, and history.
SugarCRM is a customer relationship management platform covering sales, marketing, and customer service workflows. It was founded in 2004 by Clint Oram, John Roberts, and Jacob Taylor as an open-source CRM alternative to Salesforce, quickly gaining traction with thousands of downloads in its first months.
The company later moved away from a fully open-source model, discontinuing its Community Edition in 2014 in favor of commercial licensing. Following a 2018 investment from private equity firm Accel-KKR, SugarCRM has continued to evolve its product, most recently rebranding as SugarAI to highlight AI-powered features across the sales pipeline, and acquiring revenue intelligence company sales-i in 2024.
The platform covers accounts and contact management, lead and opportunity tracking, quote management, pipeline visualization, and configurable business process automation.
Higher tiers add case management for customer support, bug tracking for product teams, mail and calendar integration, and AI-driven tools including Sugar Intelligence for predictive insights and Discover for account research.
SugarCRM is known for deep customization and workflow configuration, letting administrators tailor modules, fields, and automation rules without heavy custom development.
SugarCRM (SugarAI) pricing is billed annually per user with a 15-user minimum, with no monthly billing option. Standard costs 59 dollars per user per month, Advanced costs 85 dollars per user per month and is the most popular tier, and Premier costs 135 dollars per user per month. A separate marketing product, Sugar Market, is priced at a flat rate starting near 1,000 dollars a month for up to 10,000 contacts.
The company has rebranded its product as SugarAI to emphasize AI-powered selling features, though the SugarCRM name is still widely used and the website redirects from sugarcrm.com to sugarai.com.
Plans are billed annually per user with a 15-user minimum: Standard at 59 dollars per user per month, Advanced at 85 dollars, and Premier at 135 dollars.
SugarCRM was founded in 2004 by Clint Oram, John Roberts, and Jacob Taylor and is headquartered in San Francisco.
SugarCRM began as an open-source project but discontinued its free Community Edition in 2014 in favor of a fully commercial model.
No. SuiteCRM is a separate, independently maintained open-source CRM that originated as a fork of SugarCRM's discontinued Community Edition, but the two are run by different companies today.
Private equity firm Accel-KKR became SugarCRM's primary investor in August 2018.
SugarCRM offers demos and trials through its sales team; check the current sugarai.com pricing page for trial availability.