Sprout Social pricing starts at $79/seat/month. Compare plans, features, pros and cons of this social media management and analytics platform.
Category
Social Media
Pricing
subscription, from $79/month per seat (billed annually)
Verified
Not yet
Last updated
July 19, 2026
Founded
2010
Headquarters
Chicago, Illinois, USA
Web AppiOSFree TrialAPIAI
What Is Sprout Social
Sprout Social is a social media management and analytics platform used by marketing, customer care, and sales teams to plan, publish, monitor, and report on social media activity from a single dashboard.
Founded in 2010 in Chicago, the company went public on the Nasdaq in 2019 and has grown into one of the most widely used enterprise-grade social media suites, serving agencies, mid-market brands, and Fortune 500 companies alongside smaller businesses.
Key Features
At its core, Sprout Social combines a content calendar and publishing queue with a unified social inbox that consolidates messages, comments, and mentions from every connected profile into one stream.
Higher tiers add social listening, sentiment analysis, competitor benchmarking, review management, employee advocacy, and an influencer marketing module, along with customizable reporting dashboards that can be exported or shared with stakeholders.
Pricing
Sprout Social prices per seat across five tiers: Essentials (79 dollars/month annual), Standard (199 dollars/month), Professional (299 dollars/month), Advanced (399 dollars/month), and a custom-priced Enterprise tier.
Nearly all plans require annual prepayment, though a monthly option exists at a premium, and every tier comes with a 30-day free trial. Premium analytics, social listening, and influencer/employee advocacy tools are separate paid add-ons not bundled into the base plans.
Key Features
Publishing and Scheduling — Plan and queue posts across Instagram, Facebook, X, LinkedIn, TikTok, Pinterest, and YouTube with a visual content calendar and optimal send-time suggestions.
Unified Smart Inbox — Consolidates comments, DMs, and mentions from every connected profile into one stream so teams can respond without switching tabs.
Social Listening — Tracks keywords, hashtags, and brand mentions across the social web to surface trends, sentiment, and competitive intelligence.
Analytics and Reporting — Customizable, exportable reports covering engagement, audience growth, paid performance, and competitor benchmarks.
Review Management — Monitors and responds to reviews on Google, Facebook, and other review sites from within the same dashboard.
AI Assist — Generates and refines post copy, suggests reply language, and summarizes sentiment using built-in AI tools.
Employee Advocacy and Influencer Marketing — Add-on modules that let brands amplify content through employee networks and manage influencer partnerships and payouts.
Approval Workflows and Team Collaboration — Content approval chains, task assignment, and message tagging for cross-functional marketing and support teams.
Pros & Cons
Pros
Deep, exportable analytics and enterprise-grade reporting
Genuinely unified inbox across all major networks
Strong, responsive customer support
Scales well from small teams to large enterprises
Social listening add-on gives real competitive insight
Cons
Expensive compared to lighter competitors like Buffer
Most plans require annual prepayment
Best features (listening, API access, advanced automation) are locked behind top tiers or paid add-ons
Per-seat pricing gets costly fast for larger teams
Interface has a learning curve for teams new to the platform
Pricing
Essentials $79/seat/month annual ($99 monthly) monthly or annual
Standard $199/seat/month annual
Professional $299/seat/month annual
Advanced $399/seat/month annual
Enterprise Custom annual
Frequently Asked Questions
How much does Sprout Social cost
Plans start at 79 dollars per seat per month billed annually (Essentials) and go up to 399 dollars per seat per month (Advanced), with a custom-priced Enterprise tier above that.
Does Sprout Social have a free trial
Yes, most plans include a 30-day free trial that does not require a credit card.
Which social networks does Sprout Social support
Instagram, Facebook, X, LinkedIn, TikTok, YouTube, Pinterest, and Google Business Profile, among others depending on the plan.
Is Sprout Social good for agencies
Yes, agencies commonly use the Professional or Advanced plans for unlimited profiles, client reporting, and approval workflows.
Does Sprout Social include social listening
Basic listening features are included on some plans, but full social listening is a separate paid add-on module.
Can I cancel Sprout Social anytime
Annual plans are prepaid for the year; monthly billing is available on some tiers at a higher rate for more flexibility.
What is Sprout Social's parent company
Sprout Social, Inc. is an independent public company (Nasdaq: SPT) founded in 2010, not owned by another SaaS holding company.
How does Sprout Social compare to Hootsuite
Sprout Social is generally considered stronger in analytics, reporting, and customer support, while Hootsuite offers a wider range of lower-priced plans.