Brandwatch is an enterprise consumer intelligence and social media management platform owned by Cision, analyzing 100M+ online sources for brand insights.
Brandwatch traces back to Runtime Collective Ltd, incorporated by Giles Palmer in Brighton, UK, and relaunched as Brandwatch in 2007 to focus on social media monitoring. The company remains headquartered in Brighton and has grown to more than 1,000 employees across roughly 15-17 global offices.
Cision acquired Brandwatch for $450 million in February 2021, and in May 2022 merged in Falcon.io — a social media management platform Cision had separately acquired — bringing publishing and engagement tools into the Brandwatch product line alongside its original listening and consumer intelligence capabilities.
Brandwatch's Consumer Intelligence product mines more than 100 million online sources for market research and brand perception, and includes Vizia for live data visualization and Reviews for product review monitoring, alongside AI-driven sentiment, trend, and image/visual listening capabilities.
The former Falcon.io functionality now lives inside Brandwatch's Social Media Management product, combining listening with social publishing and engagement in one platform. A public Brandwatch API also lets enterprise customers pull mention, sentiment, and analysis data into their own systems.
Brandwatch does not publish self-serve pricing. Access to Consumer Intelligence and Social Media Management requires a custom quote based on data volume, modules licensed, and seat count, reflecting its positioning as a premium enterprise platform serving more than 7,500 clients including roughly half of the Forbes 100.
Brandwatch is owned by Cision, which acquired it for $450 million in February 2021; Brandwatch continues to operate under its own brand.
Brandwatch does not publish pricing; access requires a custom quote from sales based on data volume, modules, and seats.
Falcon.io, a social media management platform previously acquired by Cision, was merged into Brandwatch in May 2022, and its former features now live within Brandwatch's Social Media Management product.
Yes, the Brandwatch API offers Consumer Research, Publish, Engage, Measure, Data Upload, and Analysis endpoints for enterprise integrations, documented at developers.brandwatch.com.
Brandwatch is headquartered in Brighton, United Kingdom, with additional offices worldwide including New York, London, Berlin, Paris, Singapore, and Sydney.