Buffer helps you schedule posts, manage every social channel, and track analytics from one dashboard. Free plan available; paid plans start at $6/channel/month.
Category
Social Media
Pricing
Freemium, from Free (paid plans from $6/channel/month)
Verified
Not yet
Last updated
July 18, 2026
Founded
2010
Headquarters
San Francisco, California, USA
Free PlanWeb AppiOSAndroidAPIAIFreemium
Overview
Buffer is a social media management platform founded in 2010 by Joel Gascoigne. It has been a fully remote company since 2013 and is now headquartered in San Francisco, with a team distributed across multiple continents.
The platform is built for scheduling, publishing, and analyzing content across Instagram, Facebook, LinkedIn, TikTok, X, Threads, Bluesky, YouTube Shorts, Pinterest, Google Business Profile, and Mastodon from a single dashboard.
Key Features
Buffer's core scheduling product is complemented by Analyze (performance analytics), Engage (a unified inbox for comments and messages), a free AI Assistant for generating and repurposing content, and Start Page, a free link-in-bio landing page builder with drag-and-drop blocks.
Pricing
Buffer bills per connected social channel rather than per user. The Free plan covers up to 3 channels with 10 scheduled posts each. Essentials costs $6/channel/month ($5 annually) for a single user, and Team costs $12/channel/month ($10 annually) with unlimited team seats. Volume discounts apply above 10 channels, and nonprofits receive a 50% discount.
Key Features
Multi-platform post scheduling — Plan and publish content across Instagram, Facebook, LinkedIn, TikTok, X, Threads, Bluesky, and more from one calendar.
AI Assistant — Free on every plan; generates post ideas, rewrites content, and adapts tone for different platforms.
Analyze — Reports on audience engagement, top-performing content types, and optimal posting times.
Engage — A unified inbox for replying to comments and messages across connected social channels.
Start Page — A free, customizable link-in-bio landing page builder with drag-and-drop content blocks.
Team collaboration — Custom permissions and approval workflows for teams and agencies on the Team plan.
Zapier & Canva integrations — Connects Buffer to roughly 400 additional apps via Zapier, plus native Canva and Google Analytics integrations.
Pros & Cons
Pros
Transparent per-channel pricing with no per-seat limits on paid plans
Free AI Assistant included on every plan, including Free
Clean, simple interface compared to enterprise social suites
Generous free plan and a free link-in-bio tool (Start Page)
Cons
Per-channel pricing can get expensive for accounts managing many channels
Fewer advanced social listening and paid social ad management tools than enterprise suites like Sprout Social or Hootsuite
Limited bulk scheduling and CSV import on lower tiers
No live chat support on the free plan
Pricing
Free $0 N/A
Essentials $6/channel/month ($5/channel annual) monthly or annual
Team $12/channel/month ($10/channel annual) monthly or annual
Frequently Asked Questions
Is Buffer free?
Yes, Buffer's Free plan supports up to 3 connected channels with 10 scheduled posts per channel; paid plans start at $6/channel/month.
What social platforms does Buffer support?
Buffer supports Instagram, Facebook, LinkedIn, TikTok, X, Threads, Bluesky, YouTube Shorts, Pinterest, Google Business Profile, and Mastodon.
How does Buffer's pricing work?
Buffer bills per connected social channel rather than per user, with volume discounts once an account connects more than 10 channels.
Does Buffer include AI tools?
Yes, Buffer includes a free AI Assistant on every plan for generating, rewriting, and repurposing content.
Can teams collaborate in Buffer?
Yes, the Team plan adds unlimited team members, custom permissions, and approval workflows.
Does Buffer have a mobile app?
Yes, Buffer offers native iOS and Android apps in addition to its web app.