Softr is an AI-native no-code platform for building business apps and client portals from your data. See pricing, features, pros and cons.
Softr is a no-code and AI-assisted platform for building business web applications directly on top of existing data sources such as Airtable, Google Sheets, Notion, HubSpot, and SQL databases. Instead of writing custom backend and frontend code, teams assemble pages, forms, and workflows using pre-built blocks and an AI co-builder that can generate an app from a text prompt.
Founded in 2019 in Berlin by Mariam Hakobyan and Artur Mkrtchyan, Softr has grown into one of the most widely used no-code platforms for client portals, internal tools, and directories. The company raised a Series A round led by FirstMark Capital and continues to add AI-native app generation and workflow automation features.
Softr apps include built-in user authentication and role-based access control, so teams can restrict what different user groups can see or edit inside a portal or internal tool.
The platform connects to more than 15 data sources, including Airtable, Google Sheets, Notion, HubSpot, PostgreSQL, MySQL, and BigQuery on higher-tier plans, letting existing spreadsheets or databases power a fully functional app.
An AI co-builder can generate pages, layouts, and automations from natural-language prompts, and a library of pre-built blocks covers common patterns like directories, marketplaces, dashboards, and client portals.
Softr uses a freemium model. The Free plan supports unlimited apps with up to 10 users and 5,000 database records. Paid plans scale from Basic at 49 dollars per month up to Business at 269 dollars per month, with an Enterprise tier offering custom limits, SSO, and dedicated support.
Pricing is driven primarily by the number of app users, database records, and monthly AI credits and workflow actions included in each tier, rather than by the number of builders or collaborators, which are unlimited on every plan.
Softr is used to build client portals, internal tools, directories, and marketplaces on top of existing data in Airtable, Google Sheets, Notion, or a SQL database, without writing code.
Yes, Softr offers a free plan that supports unlimited apps with up to 10 users and 5,000 database records. Paid plans start at 49 dollars per month for higher usage limits.
Softr was founded in 2019 in Berlin, Germany by Mariam Hakobyan and Artur Mkrtchyan.
No, Softr is a no-code platform, though paid plans allow adding custom code blocks for advanced customization.
Softr connects to Airtable, Google Sheets, Notion, HubSpot, PostgreSQL, MySQL, BigQuery, and more than 15 other data sources depending on the plan.
Yes, Softr includes built-in user authentication and role-based permissions so you can control what different user groups can access.
Yes, Softr integrates with Stripe to accept one-time payments or recurring subscriptions inside an app.
The Business plan supports more app users, more AI credits and workflow actions, and adds data sources like HubSpot, BigQuery, PostgreSQL, and MySQL, while Professional is aimed at smaller portals and internal tools.