See Shopware's pricing plans, features, pros and cons for 2026. Compare Germany's leading open-source e-commerce platform for B2B and B2C stores.
Shopware is an e-commerce software company founded in 2000 in Schoppingen, Germany by brothers Stefan and Sebastian Hamann. It has grown into Germany's leading e-commerce platform, with an estimated 100,000 merchants worldwide and a strong presence among top German online retailers.
The platform is built with an API-first, headless-capable architecture, allowing developers to connect any frontend to Shopware's commerce backend. This makes it popular among merchants and agencies that want more architectural flexibility than fully hosted platforms typically allow, particularly for complex B2B commerce.
Shopware's Community Edition is fully open source and self-hostable, giving developers complete control over customization. Paid cloud editions add built-in B2B components such as tiered pricing, quote management, and buyer approval workflows, along with unlimited sales channels and Shopware Intelligence AI tools like a copilot, image editor, and 3D preview generator.
Higher tiers unlock advanced search, dynamic access rules, multi-inventory management, and subscription commerce, alongside faster support response times. Shopware's extension marketplace and theme ecosystem further extend functionality without requiring a full custom build.
Shopware's Community Edition is free and open source, usable at no cost up to 1 million euro in gross merchandise volume. Paid cloud editions are priced as flat monthly subscriptions rather than per-transaction fees: Rise starts from 600 euro per month, Evolve from 2,400 euro per month, and Beyond is custom-priced for large enterprise merchants.
An optional Shopware Intelligence+ add-on, which unlocks unlimited access to AI tools like the copilot and 3D preview generator, costs 29 euro per month on Community Edition or 19 euro per month on paid editions.
Shopware's Community Edition is free and open source, usable at no cost up to 1 million euro in gross merchandise volume.
Shopware charges flat monthly fees scaled to sales volume and offers a free open-source edition, while Shopify charges per-transaction fees and has no free self-hosted option.
Shopware AG is a German company; PayPal holds a 41 percent stake as of 2025 after acquiring The Carlyle Group's position.
Yes, Shopware's Community Edition is open source and self-hostable.
No, Shopware's paid editions use flat monthly subscription pricing scaled to GMV rather than per-transaction fees.
Yes, Shopware includes native B2B components like tiered pricing, quote management, and buyer approval workflows.
Shopware AG is headquartered in Schoppingen, Germany.
Shopware was founded in 2000 by brothers Stefan and Sebastian Hamann.